Mumbai: E-scooter manufacturer, Ather Energy, has joined the Kerala Blaster Football Club (KBFC) as their digital partner for the team. This will be Ather Energy’s third consecutive year of partnership with the finalists from last season.
Commenting on the association, Ather Energy chief business officer Ravneet Singh Phokela said "We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country's most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market's biggest EV player. Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country."
"We are excited to extend our partnership with Ather. They have been at the forefront of India's transition to electric vehicles, and the club looks forward to helping this transformation continue and driving awareness about sustainable development," said Kerala Blasters FC director Nikhil Bhardwaj.
Kerala was one of the first markets in India to adopt EVs and has the highest scooter penetration in India. The acceptance of EVs continues to be at an all-time high. With experience centres across nine major locations (Kochi, Calicut, Trivandrum, Kannur, Palakkad, Thrissur, Kollam, Malappuram & Tirur) and 5,000+ vehicles on the road, Ather is the leading electric vehicle brand in Kerala now. The company has also installed 45+ fast-charging points on the Ather Grid across Kerala, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities. The number of test ride requests for the gen3 Ather 450X has risen exponentially across the state in recent months. This association will increase brand awareness in Kerala as well as among the football followers across the country.
This partnership was enabled and supported by RISE Worldwide, a Reliance initiative and India’s largest sports and entertainment company.
