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25 November 2022 Volume 15 Issue No:13
MAM | Marketing
GUEST ARTICLE: How to strategize your brand identity in this tech-savvy audience? The advent of digitalisation has made brands change their ways of connecting with the audience. The traditional methods of marketing are gradually fading away as the customer's behaviour has experienced a paradigm shift. Read More...
MAM | Marketing
Tata to take over Bisleri Ramesh Chauhan has done it again. After selling his brands – Thums Up, Maaza, Citra, Gold Spot and Limca to Coca Cola almost three decades back, the 82-year old business tycoon and chairman of Bisleri International has planned to divest his stake in the company to Tata Consumer Products Ltd. Read More...
MAM | Marketing Pawan Soni joins Fuel Content India as chief business officer FCB Group India's content production arm, Fuel Content, has announced the appointment of Pawan Soni as chief business officer. He will lead FCB Group's content production business and develop capabilities in India to offer full-funnel content solutions to their clients. Read More...
MAM | Marketing Meesho appoints Divyesh Shah as vice president of engineering Meesho, one of India's fastest growing internet commerce companies, has announced the appointment of Divyesh Shah as vice president, engineering. He will lead the supply, monetisation and fulfillment & experience (F&E) engineering teams at Meesho. Read More...
MAM | Marketing Zupee extends its association with Momentus Digital Zupee, an online real-money gaming platform with a 95 per cent market share in the casual and boardgame segments, announced the renewal of their contract and the extension of their association with Momentus Digital as their digital agency partner on Thursday. Read More...
More News From Indian Television
Shemaroo Umang brings new show 'Raazz Mahal' Shemaroo Umang is prepared to enter the fantasy drama genre with their upcoming prime time show Raazz Mahal after receiving a tremendous response to their debut original, Kismat Ki Lakiro Se. Every Monday to Saturday at 8.30 p.m........Read More...
Telcos' gross revenue slips 0.01% to Rs 76,408 cr in Apr-Jun'2022: Trai The Telecom Regulatory Authority of India (Trai) has released the latest edition, for the quarter ending 20 June 2022, of its report "Indian Telecom Services Performance Indicator" on Wednesday......Read More...
Fremantle acquires majority stake in Silvio Productions Television format creator and distributor Fremantle has acquired a majority stake in Silvio Productions (formerly known as EGG Films). This is the Israeli independent production company behind the documentary series Shadow of Truth, Coastal Road Killer, After Midnight, The Baby Daddy, and Buried......Read More...
More News From India
» Age is just a number in Platinum Days of Love's new ad » ET Money's new campaign addresses struggles users face while investing Source: ET Brand Equity » India's 1st blockchain, news platform launches Web3 based ad network » Centre likely to release guidelines for social media influencers next month Source: BS » 'Stay work': Elon Musk shares 'awesome' new Twitter merchandise. Check here » New rules for social media influencers to be out in December Source: Live Mint » Brandwagon Ad Talk with Famous Innovations's Mitali Srivastava Hough » Brandwagon Ad Talk with Famous Innovations's Mitali Srivastava Hough Source: Financial Express » One-third Of Top 100 Twitter Advertisers Pause Advertising: The Washington Post Report Source: Medianama » Prefer HUL, Britannia, Nestle over alcobev firms now: Abneesh Roy Source: ET » Beware Of Google Ads, It Could Be A Security Risk: Here's Why Source: News18 » China's Baidu beats Q3 revenue estimates as ad sales recover Source: Reuters » Elon Musk says SpaceX buys ad campaign on Twitter for Starlink Source: CNBCTV18
More National News
» 'The Changemakers' celebrates the achievements of Black marketing, media & advertising talent » Dynamic creative optimization: What is it and how can it be used in modern advertising? Source: The Drum » Brian Kemp stars in new TV ad to boost Herschel Walker » Warnock launches direct-to-camera Thanksgiving ad Source: NBC News » Future of TV Briefing: How CTV ad spending grew in Q3 2022 Source: Digiday » Elon Musk has himself to blame for Twitter's advertising woes, civil rights groups say Source: CNBC » Ads Provide Content for Sites That Promote Conspiracies Source: Bloomberg » Waitrose changes Christmas advert after complaints Source: BBC » George Lois, an icon of ads and magazine covers, has died at 91 Source: WSJ » Pfizer airs 2nd Cibinqo ad, this time with more color but still lacking in flair Source: Fierce Pharma » Balenciaga pulls controversial ads featuring children and inappropriate teddy bears Source: ABC News » Qatar is a minefield for World Cup advertisers. One team has already lost a sponsor Source: CNN
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