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12 Aug 2022 Volume 15 Issue No:40

MAM | Marketing

63% surveyed more likely to buy from brands that made inclusive efforts: Wunderman Thompson global report
Wunderman Thompson launches 'Inclusion's Next Wave,' a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting inclusion at the heart of their business.

MAM | Marketing

Brands celebrate sweet-sour bonding of brothers & sisters in Raksha Bandhan's ad campaigns
Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms.
MAM | Marketing
Langoor ropes in Ferzad Variyava as chief creative officer
Digital marketing agency, Langoor has appointed Ferzad Variyava as its chief creative officer. Variyava will drive brand strategy and creative thinking upstream, and help synergise big brand creativity with technology, data and Web 3.0 as part of the digital marketing transformation process.
MAM | Marketing
Taproot dentsu's Titus Upputuru launches own company
After eleven plus years at Taproot dentsu, national creative director Titus Upputuru has moved on to launch his own advertising and films firm – The Titus Upputuru Company. Upputuru was with dentsu since April 2011 and was elevated as national creative director in March this year.
MAM | Marketing
Meesho to strengthen its presence in the regional markets
The fastest growing internet commerce platform, Meesho, has announced the addition of eight new vernacular languages to its platform in line with its mission to democratise internet commerce for everyone.
Press Releases
» What are the 5 Methods of Selecting Projects?
» Viacom18 takes criminal action against digital piracy
» 8 Daily Writing Habits of Successful Writers
» Kevin Pietersen Talks about the IPL's Final Week
More News From Indian Television
Disney+ Hotstar adds 8.3 mn subscribers in the quarter ended 2 July to reach 58.4 mn
The Walt Disney Company on Wednesday revealed that Disney+ Hotstar added 8.3 million members during the quarter ended 2 July to reach 58.4 million paid subscribers. The company announced its financial results for the third quarter fiscal 2022................Read More...
Inderpal Singh Jaggi joins Shemaroo Entertainment as India's digital & international syndication lead
Inderpal Singh Jaggi is appointed as India's digital and international syndication lead of Shemaroo Entertainment. He will be taking over the responsibilities from Nikhil Singh who will now lead the business for IP creation, monetization & development of originals...............Read More...
Kenan Thompson to host the 74th Emmy Awards on 12 September
US broadcaster NBC & the Television Academy have announced that actor, comedian, and producer Kenan Thompson will host the 74th Emmy Awards. The three-hour............Read More...
More News From India
» US Department of Justice prepares to sue Google over ad market
» Former Dentsu national creative director Titus Upputuru launches advertising firm
Source: FE
» Disney Plus to hike prices in US markets, could get ad-supported plan like Netflix
» Ad tagline of Malayalam movie 'Nna Thaan Case Kodu's on 'potholed roads' courts controversy

Source: Indian Express

» Advertising played its part in India's freedom struggle
» Amid funding 'winter', to raise $100 million in 3 years: CEO Adhil Shetty
Source: Live Mint
» Bail Kolhu spreads 'Pyaar ki Bharni' among brother-sister this Rakhi in new ad

Source: ET Brand Equity

» Kaun Banega Crorepati 14: Amitabh Bachchan films matrimonial ad for contestant, video goes viral
Source: DNA India
» Cos to unleash an Ad blitz this festival season
Source: ET
» Rishabh Pant appointed as brand ambassador of Uttarakhand

Source: New Indian Express

» India at 75: The Maharajah and 14 other brands that had great impact on us

Source: BS

» Sikh Boy Features in Burberry's New Ad, Internet Applauds Brand for Representation

Source: News18

» Disney tops Netflix in streaming subscribers, raises prices for ad-free options

Source: The Hindu

More National News
» Why your digital strategy needs an 'Advertising Architect'
» Disney is increasing the price of its ad-free Disney+ subscription to $10.99
Source: TC
» UV-sensitive poster helps public see the light on skin cancer
» ASA warns Pretty Little Thing not to sexualize teen models after Alabama Barker ads
Source: The Drum
» Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes.
» Advertising Slowdown Spreads Beyond Tech Giants to Hit TV Networks, Publishers
Source: WSJ
» Liz Cheney embraces her role in the Jan. 6 inquiry in a closing campaign ad.

Source: NY Times

» Disney+ ad-free subscription price to rise in December

Source: Fortune

» Advertising Bolsters Fox Q4 Profit in Shaky Era for Marketing Spend

Source: Variety

» Fixing The Broken Relationship Between Advertisers And The Public
Source: Forbes
» Fetterman's campaign trail return comes amid big ad spending lead

Source: NBC News

» Political ad spending is set to smash records in the 2022 midterms
Source: CNN
» Amid gloomy forecasts can ad tech weather the storm?
Source: Digiday
» The Weather Channel boosts data-driven advertising with Amobee
Source: Fierce Video
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