Brands celebrate sweet-sour bonding of brothers & sisters in Raksha Bandhan's ad campaigns

Tech-driven ads dominate the Raksha Bandhan advertising this year.

Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms.

Celebrating the occasion of love and bonding, brands across verticals have come up with unique digital campaigns to engage the audience.

Every year, a number of digital campaigns are launched to mark the occasion. Interestingly, this year, many brands are going a step further in creating unique advertising campaigns.

Let’s have a look at how different brands are celebrating Raksha Bandhan this year!

CaratLane urges everyone to celebrate their unique ‘Bandhans’

CaratLane has launched a campaign celebrating the different unique bonds that siblings share on the occasion of Rakhi. The campaign has been conceptualised by Publicis Groupe India’s BBH India. As no two siblings are the same, the campaign captures the essence of this uniqueness through the campaign.

Cadbury Celebrations come up with tech-driven campaign

Cadbury Celebrations commemorates the occasion with their one-of-a-kind campaign #connectedRakhi, created by Ogilvy. In our highly busy lives, the campaign emphasises the importance of staying connected physically. It highlights how, in childhood, siblings used to spend almost all of their time together. The brand has created a bluetooth-enabled rakhi that will ensure the siblings spend the day together.

Real Juice celebrate the real bonds of siblings

As the brother-sister bond is all about fighting for each other and with each other, this Raksha Bandhan, Real Juice, celebrates the moments that show that protection is a two-way street. The campaign urges us to stand equal and real with the idea "Iss baar dono ka hai Raksha Bandhan!"

Ferns N Petals spreads love with special sneh box

FNP’s Raksha Bandhan rolled out a new ad film with actress Adah Sharma. The campaign has been launched across multiple digital platforms in India and in other countries like the US, Canada, and the UAE. It has been conceptualised by Media Monk. It presents ‘Sneh,’ the Rakhi brand from the kitty of Ferns N Petals.

Gulf Oil launches Suraksha Bandhan campaign

Gulf Oil is celebrating the occasion by offering a healthcare programme to the trucker community as a part of its "Gulf Superfleet Suraksha Bandhan" campaign. The concepts and screenplays for the campaign have been written by DDB Mudra. The campaign features a heart-warming brand film titled “Vachan Suraksha ka.”

Automated savings app Gullak presents “Rishton ki Gullak’

The savings app has launched a campaign ahead of Raksha Bandhan - ”Rishton Ki Gullak.” The feature film captures the essence of the brother-sister relationship and how their lives are a "gullak" of memories.

Melorra celebrates sibling bond on Raksha Bandhan

Melorra, a jewellery brand, has created a one-of-a-kind campaign and ad film called #CloserWithMelorra.The film shows a brother recollecting the times his sister was there for him, highlighting the importance of being together physically.

Kinder Joy highlights the significance of festival

Kinder Joy comes up with a Raksha Bandhan campaign highlighting the significance of the festival. The brand has also launched a TVC for this special occasion, which is in sync with their tagline #KhaokheloKhushRaho, which is a 360-degree campaign. Marking the occasion, the flagship brand of Ferrero also launched an edutainment platform ‘Kinder Digital Hub’ for kids to promote the significance of the festival.

BL Agro’s Bail Kolhu lets the siblings’ bond shine

BL Agro’s flagship product, Bail Kolhu, has rolled out a digital campaign #PyaarKiBarni. Conceptualised and executed by Leads Brand Connect, the campaign is live across all social media platforms such as YouTube, Facebook, Twitter, Linkedin, Instagram, Sharechat, and DTH.

BL Agro’s Nourish celebrates the lifetime bond

Nourish celebrates Raksha Bandhan as the lifetime bond with their digital campaign "Umar Bhar Ka Vaada." The campaign honours a lifetime of love and understanding between a pair of siblings featuring a senior citizen couple, where an old brother is seen cooking while waiting for her sister to come home for Rakhi.

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