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MAM | Media And Advertising |
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Hashtag Orange wins digital mandate for Mufti |
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Digital communication agency Hashtag Orange has won the digital mandate for menswear brand Mufti. The agency will be responsible for the brand's website management, creative, SEO, and media.
"At Hashtag Orange, we follow a holistic approach to augment a brand's digital business by combining elements across media. |
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MAM | Marketing |
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Sahil Shah elevated to managing partner at WATConsult |
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WATConsult, the hybrid digital agency from the Isobar India Group has elevated erstwhile chief business officer Sahil Shah to the role of managing partner. Shah will spearhead the agency operations and continue to report into Isobar India Group CEO Heeru Dingra. |
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Television | TV Channels |
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Allison+Partners awarded PR mandate for Colors |
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Viacom18's general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process.
Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today's confluence of entertainment, culture, music, and video, the company said in a statement. |
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MAM | Media And Advertising |
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Tonic Worldwide bags social media mandate for SBI General |
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Digital-first creative agency Tonic Worldwide has bagged the mandate of social media management for SBI General, after a multi-agency pitch.
As part of the mandate, the agency's Mumbai office will manage the social media platforms and craft integrated digital creative strategies for the brand. |
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MAM | Marketing |
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Janhvi Kapoor becomes the face of Paree Sanitary Pads |
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Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads - 'Paree Super Ultra with Double Feathers'. |
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MAM | Media And Advertising |
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Adloid appoints Syed Faiz Husain as director of sales |
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Tech firm Adloid has announced the appointment of Syed Faiz Husain as director of sales. In his new role, Husain would be heading the sales department, managing P&L, and forging growth partnerships.
An alumnus of IIM Lucknow MDP, Husain is an accomplished sales strategist with proven acumen in leading teams, instituting the sales functions, GTM & scaling businesses from the ground up, especially in the digital domain. |
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