Janhvi Kapoor becomes the face of Paree Sanitary Pads

Janhvi Kapoor becomes the face of Paree Sanitary Pads

A TVC featuring the actor promotes the brand's new product range.

Janhvi Kapoor

Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads - 'Paree Super Ultra with Double Feathers'.

With Kapoor coming on board, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. Through this association, the company aims to reach out to its consumers in more relatable ways, said the statement. 

The new TVC is a light-hearted take on the widely used comment – ‘Iskey toh parr nikal aaye’ which a girl gets to hear whenever she challenges societal norms and boundaries. The new communication with Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.

“Janhvi Kapoor is a young & talented actor with a strong connect with youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs," said Soothe Healthcare founder and CEO Sahil Dharia. "Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand."

“This association is very close to my heart as it has given me an opportunity to reach out to millions of young girls and encourage them to go ahead and live their life without periods holding them back," said Janhvi Kapoor. "Because for period problems, you have Paree. Also, since the start of my career, I have always supported Indian brands and it gives me pride to be a part of their journey."