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28 Oct 2021 |
Volume 14 Issue No:43 |
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MAM | Marketing |
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Amitabh Bachchan named brand ambassador for Amway India and Nutrilite |
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Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador.
The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway's vision of helping people live healthier and better lives, said the FMCG company on Wednesday. |
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MAM | Marketing |
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Spotify pushes the cart on the omnishopper's retail journey |
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It's never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8 per cent of total retail1. |
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MAM | Media and Advertising |
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GroupM India appoints Ritika Taneja as head of e-commerce |
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GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. In this role, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for GroupM India. |
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MAM | Marketing |
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Godrej celebrates Diwali with new campaign #CookingGoodness together |
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The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.
The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia and it highlights how cooking can be fun, easy, less time-consuming, and at the same time deepen familial relationships when done together. |
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MAM | Media and Advertising |
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Neeman's ropes in Jasprit Bumrah for its latest campaign |
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Neeman's, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah.
The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian cricket team, tracing his career trajectory through its ups and downs.
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MAM | Marketing |
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Rishabh Pant rides in as brand ambassador of Hercules |
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Hercules, a homegrown bicycle brand from the stable of TI Cycles of India, has on-boarded Indian cricketer Rishabh Pant as its brand ambassador to promote the cycling culture amongst urban teenagers of the country.
Being one of the most promising young cricketers and captain of the Delhi Capitals team in the Indian Premiere League and part of India's T20 World Cup squad, Pant is admired by millions of fans all across the cricketing world. |
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More News From Indian Television |
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