Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

To accentuate message on holistic health, empowering women and youth towards entrepreneurship.

Amitabh Bachchan

Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador.

The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives, said the FMCG company on Wednesday.

“Onboarding Mr Bachchan was a winning combination to reinforce our vision of helping people live better, healthier lives," stated Amway India CEO Anshu Budhraja. "As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.”

Amway had recently launched powerful nutritional products which have proved game-changers in the category. The category has witnessed tremendous growth and currently, contributes over 60 per cent to the business revenue. In line with the consumer trends, the company expects the nutrition category contribution to scaling up to 65 per cent by 2024, said the statement.

“As Amway embarks on a dynamic growth journey with product innovations across the nutrition category, Mr Bachchan's credibility and personality perfectly resonate with the inherent values of the brand Amway and Nutrilite," remarked Amway India CMO Ajay Khanna. "Our association with him will help us gain deeper penetration in the consumer mind space across different markets."

"The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring," said Amitabh Bachchan. "In today’s times, when nutrition and wellness have become an indisputable part of our lives, the brand's commitment of making people’s lives healthier with its quality products personifies trust in the brand."