Indiantelevision.com's The Ad Linx Reporter dated 27 Oct 2021 - Global and Indian advertising news, information and data at your fingertips

27 Oct 2021

Volume 14 Issue No:42


	MAM \| Marketing
	Vi was 'buzziest' brand in IPL '21 phase 1, Dream 11 in phase 2: Wavemaker report
	Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - 'Koo Kiya Kya' to urge people to express themselves in their mother tongue.
	Read More...


	MAM \| Marketing
	Do more with your TVC on Spotify
	When the BBC's much-awaited 'Seven Worlds, One Planet' documentary series with the legendary David Attenborough was set to be released, the studio wanted to extend its campaign reach and amplify its video content to the best extent possible to make it more effective.
	Read More...

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	MAM \| Marketing
	SRK turns brand ambassador for small businesses in Cadbury's Diwali ad
	Mondelez India has brought back its Cadbury Celebrations initiative where it advertised not just for itself but also for thousands of small businesses across India through its 'Not just a Cadbury ad' campaign.
	Read More...

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	MAM \| Media and Advertising
	Bombay Shaving Company dives into Kolkata market with new campaign
	This festive season, grooming brand Bombay Shaving Company (BSC) has renewed its focus on the Kolkata market with its new campaign - 'Ebar Pujoy Kartiker Joy' (Glorify Kartik this Pujo).
	Read More...


	MAM \| Media and Advertising
	The Mavericks India wins PR mandate for Razorpay
	Integrated marketing communications firm The Mavericks India has won the national PR mandate for B2B fintech startup, Razorpay. According to a statement, the mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.
	Read More...


	MAM \| Media and Advertising
	Pitchfork Partners bags Zimmi's India mandate for marketing & communication
	Zimmi.com, a global search engine hub that helps businesses connect with other businesses and organisations across the world has handed Pitchfork Partners its India mandate for marketing and communication.
	Read More...


	MAM \| Media And Mdvertising
	Mind Sports League appoints Kaizzen as its communications agency
	Public relations digital agency Kaizzen has won the communications mandate for poker platform Mind Sports League. According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management.
	Read More...

Press Releases

»	Taproot Dentsu's new ad for GM Fabrics is all about the 'Fabric of Home'
»	News State Uttarakhand concludes 'Yuva Uttarakhand, Yuva Ummeed' conclave
»	Zee 24 Ghanta's Durga Puja properties and brand integration hits the sweet spot
»	Zensciences appoints Artthi Ponnuswamy as VP, brand solutions


	More News From Indian Television

#KooKiyaKya asks Koo in its first-ever TVC

Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup............. Read More...

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Mindshare India expands its footprint in the east

Expanding its foothold in the east, Mindshare, GroupM's flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday................ Read More...

Saurav Ganguly & VVS Laxman team up for My11Circle's T20 World Cup campaign

Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans............. Read More...

More News From India


»		Facebook, Twitter, Alphabet pummeled after Snapchat warns on advertisement
»		Realme appoints KL Rahul as brand ambassador
		Source: Livemint
»		Diwali ad featuring Amir Khan: Address problem of blocking roads for Namaz, Azan noise, says BJP leader Hegde
»		Game of Rewards: How gaming platforms are betting big on rewards to drive engagement
		Source: Financial Express
»		Asahi Kasei announces Ranveer Brar as its brand ambassador
»		Deepika Padukone and adidas partner to break barriers together
		Source: ET Brand Equity
»		Australian regulator aims to rein in Google's advertising power
»		Google launches GNI Advertising Lab to support small, medium sized news publishers in India
		Source: ET
»		Newsopreneur: India's fastest growing ad-agency with revenue of $3 million in Q3 of FY21
		Source: India Today
»		Amitabh Bachchan, pan masala, and the noise around surrogate ads in India
		Source: BS
»		Pinterest Launches New Advertising Features for Brands to Drive Shopping
		Source: NDTV
»		'Bindi For Business': Outrage Against Fabindia Diwali Ad Refuses to Die
		Source: News18
»		UK should legislate to prevent scam ads online - FCA, lawmakers
		Source: Devdiscourse

More National News


»		Google ads to get more transparent by offering access to advertiser's recent history
»		TikTok's new ad products invite users to interact with taps, swipes, likes and more
		Source: Tech Crunch
»		Firefox's address bar has ads now, but you can disable them
»		Intel tries to bash Apple again with a terrible 'social experiment' ad
		Source: The Verge
»		Twitter Debuts New Ad Features…And Other Small Business Tech News This Week
		Source: Forbes
»		Top teachers union rolls out ad in support of McAuliffe in Virginia
		Source: The Hill
»		What Very's early Christmas ad reveals about the nation's mood this year
		Source: The Drum
»		Marketing Veteran Lou Paskalis Named President at Ad Association MMA
		Source: The Guardian
»		Manitoba Tory election ad did not break campaign law: elections commissioner
		Source: CBC
»		Charter Communications bans Edie Falco anti-horse carriage ad
		Source: NY Post
»		Apple's power move to kneecap Facebook advertising is working
		Source: CNBC
»		Eric Adams Runs His First General Election TV Ad. It's Not About Crime.
		Source: NY Times

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