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13 May 2021 Volume 13 Issue No:26
Metrological

Mam | Marketing

 
Pandemic helped us understand our true resilience: Blue Dart CMO Ketan Kulkarni  
At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the shipments are moving in perfect conditions. 
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Mam | Marketing

 
Brands pay homage to the 'silent heroes' on International Nurses Day  
Celebrated world over as the birthday of Florence Nightingale, 12 May or 'International Nurses Day' recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.  
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Mam | Marketing

 
LG Electronics India pledges $5.5 million to support Covid-relief efforts  
Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association with local government bodies and NGOs.  
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Mam | Media And Advertising

 
Mayank Jain joins CarDekho Group as CEO – new auto business  
Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation's new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.  
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Mam | Media And Advertising

 
Mercedes-Benz elevates Pradeep Srinivas as marketing head  
German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.  
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MAM | Media And Advertising

 
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee  
Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee.  
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MAM | Marketing

 
McDonald's India- north & east appoints new leadership team  
McDonald's India- north & east on Tuesday appointed Rajeev Ranjan as chief operating officer and Rajeev Goel as chief financial officer of the company. Both will step into their respective roles with immediate effect, following the retirement of Connaught Plaza Restaurants Pvt Ltd (CRPL) head Robert Hunghanfoo a statement said.  
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Press Releases
» Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021
» LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES 'THE GIRLFRIEND EXPERIENCE SEASON 3' on 7 MAY IN INDIA
» News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors "Corona Par Baat, Doctors Ke Saath"
» Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala
More News From Indian Television
Bisleri's Anjana Ghosh reveals why the beverage brand floated its own e-comm platform
Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled Shop.Bisleri.com an online platform where a consumer can easily access a range of Bisleri products and subscribe to get hassle-free uninterrupted supplies..................... Read More...
 
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO
Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer.......................................................... Read More...
 
Health & wellness platform cure.fit rebrands as cult.fit
Health and wellness platform cure.fit has undergone a rebranding and will henceforth be known as cult.fit. The rebranding will be effective from 11 May and will be reflected across all channels, including its app and social media accounts................................................. Read More...
 
More News From India
     
»   Brands launch ad campaigns to celebrate International Mother's Day
»   Musk boosts his brand, and NBCUniversal's, on 'Saturday Night Live'
    Source: Livemint
»   The marketing communication dilemma: India versus Bharat
    Source: ET BrandEquity
»   How hyperlocal digital marketing is paving the way for a global marketing success
    Source: FE
»   Man says change Corona to Caronaa, Covid-19 to Covviyd-19 to end pandemic in bizarre ad
    Source: India Today
»   Delhi HC seeks CCI stand on Facebook, WhatsApp appeals
    Source: ET
»   How Swadeshi Brands Benefitted From Rabindranath Tagore's Iconic Stature
    Source: The Wire
»   COVID Has Orphaned Thousands of Children. Here's How You Can Help Them, Legally
    Source: News18
»   Facebook bans Signal after highlighting Instagram's ad-targeting practice
    Source: The Hindu
»   ViacomCBS beats quarterly revenue estimates on streaming, advertising boost
    Source: Reuters
»   To cool to be old school: Venkatesh Prasad on his 'Vengaboys' avatar in Cred ad
    Source: New Indian Express
     
More National News
     
»   How Apple's latest iOS update could help Amazon's growing ad business
»   Facebook and Signal are fighting over an ad campaign. Here's why
    Source: CNBC
»   CIA releases new 'woke' recruitment ad despite video fallout: 'I noticed a rainbow' on Brennan's lanyard
    Source: Fox News
»   UK ministers urged to make tech giants responsible for scams
    Source: The Guardian
»   Apple boosts app store ad space following iOS 14.5 roll-out
    Source: The Drum
»   Foo Fighters' Grohl - And His Mom - Usher Ram Into Post-Covid Ad Era
    Source: Forbes
»   T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush
    Source: Fortune
»   YouTube plans interactive ad features for connected TV, mobile
    Source: JPost
»   Twitter acquires ad blocker Scroll as it builds subscription service
    Source: CNet
»   Ten most famous athletes sponsored by Puma
    Source: Franchise Sports
     
 
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