Report on Shemaroo

Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

Zee Cinema’s ‘#DabanggBanoMaskPehno’ and ‘2020 Ka The End’ campaigns top the list

Zee Cinema, the leading Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10th Global Customer Engagement Forum and Awards, Global Digital Marketing Excellence Awards 2021 and Primetime Awards 2020.


At ACEF 10th Global Customer Engagement Forum and Awards Zee Cinema won 5 awards, one Gold and two Silver for their #DabanggBanoMaskPehno campaign for the World TV Premiere of Dabangg 3 in ‘Out Of Home Media’, ‘BTL Activity’, ‘Most admired social message’ categories, respectively. The channel’s ‘2020 Ka The End’ campaign bagged a Silver in the ‘Online Media’ category. Additionally, the channel brought home the Silver Grand Prix for ‘Most Admired Television Channel for Customer Engagement’ for various engaging campaigns done by the channel through the year.


Zee Cinema also scored a Bronze at Primetime Awards 2020 in ‘Public Service’ category for the campaign ‘#DabanggBanoMaskPehno’.  And the ‘Best Social Media Marketing Campaign’ award for ‘2020 Ka The End campaign’ at Global Digital Marketing Excellence Awards 2021.


These campaigns echoed the channel's brand proposition of ‘Seene Mein Cinema’, that celebrates the Jazba which is hidden inside every individual and encourages them to make the most of everything that life has to offer. By using sharp insight into the situations and mindset of the audience, Zee Cinema has always used its strength of wide reach and viewer-focused approach to deliver socially relevant messages which helps the channel build a deeper connection with its audience.


Be it reinforcing the message of wearing mask to the  people who were not taking the importance of it seriously, through the contextual campaign #DabanggBanoMaskPehno; or the initiative to spread positivity by launching an interactive campaign ‘2020 Ka The End’, to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow, Zee Cinema’s campaigns have always been successful in tapping the pulse of the audience and convey the message in the most cinematic ways.

The campaigns delivered remarkable buzz among the viewers and spiked up channel viewership. The awards extravaganza that followed the campaigns reflects the strength of the brand Zee Cinema.

Latest Reads
Association of Regional TV Broadcasters of India merges with NBF

KOLKATA: The Association of Regional Television Broadcasters of India (ARTBI), on Friday merged with the News Broadcasters Federation (NBF), making NBF the largest body representing the business interests and editorial freedom of news television broadcasters in the country.

Television TV Channels News Broadcasting
ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'

ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

Television TV Channels Regional
Times Network launches 2nd edition of Living Room Conclave - India Health Mission

Times Network has announced the second edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combating the COVID-19 pandemic. 

Television TV Channels News Broadcasting
Star Sports Select celebrates Wimbledon's return with new promo

KOLKATA: Star Sports Select, the official broadcaster of the premier Grand Slam event has launched a promo #GreatnessResumes that brings to the fore how the toughest setbacks lead to the greatest comeback. Wimbledon 2021 will be live and exclusive on Star Sports Select from 28 June- 11 July, 3:30...

Television TV Channels Sports
Times Network announces 2nd Edition of Living Room Conclave - India Health Mission

MUMBAI: India's premium broadcast network, Times Network announces the 2nd Edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combatting the COVID-19 pandemic.  As India moves ahead after battling the cruel second wave, it is pertinent to continue to follow...

Television TV Channels News Broadcasting
SPN secures dynamic John Doe injunction to protect copyright of India's upcoming series

New Delhi: Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series. The order applies to India–Sri Lanka Men’s International Series in July 2021 and the...

Television TV Channels Sports
SPNI acquires broadcast rights for 2021 MEIJI YASUDA J1 LEAGUE

Sony Pictures Networks India (SPN) has acquired the exclusive television & digital rights for the 29th season of Japan Professional Football League - MEIJI YASUDA J1 LEAGUE, till December 2021.

Television TV Channels Sports
DB Corp q4 PAT grows by 158 %, circulation revenue dips

Print media company, DB Corp Limited (DBCL), which is home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced its financial results for the quarter ended 31 March, 2021.

Television TV Channels News Broadcasting
IPRS launches #KNOWYOURMUSIC campaign ahead of World Music Day

New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required