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27 July 2021 |
Volume 13 Issue No:79 |
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Mam | Marketing
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Brands pay homage to nation's martyrs on Kargil Vijay Diwas
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As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of 'Operation Vijay', which was launched by the Indian Army to reclaim the Kargil peaks captured by Pakistan forces. |
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Mam | Marketing
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Global cost of TV advertising up by 5%: Zenith
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The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith's latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video, says the report. |
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Mam | Media And Advertising
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OMD India names Udhayakumar Pashupathi its Chennai head
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Media agency OMD India on Monday announced the appointment of Udhayakumar Pasupathi as new lead at the company's Chennai office. Pasupathi will report to OMD India chief client officer Sulina Menon.
Pashupathi commands 12 years of diverse and prolific industry experience. He spent nine years at Mindshare where his most recent role was that of cluster lead in Bangalore. |
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Mam | Media And Advertising
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Wavemaker India wins media duties for Paragon footwear
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Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear.
The mandate comprises of traditional media and content including social creative and digital. The account will be handled out of Bengaluru office of the agency.
Speaking on the association, Paragon executive VP - sales & marketing, Navin Thomas said, "We are happy to partner with Wavemaker as our media agency. |
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Mam | Marketing
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Covid-fueled ad claims lead over 6149 complaints in FY 20-21: ASCI
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While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to the, sometimes far-fetched, claims made by brands. In this scenario, the role played by the Advertising Standards Council of India (ASCI) in protecting consumer interests was vital. |
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Mam | Media And Advertising
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Rupeek appoints Jimit Shah as associate director, PR & communications
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Homegrown FinTech startup Rupeek has appointed Jimit Shah as its associate director - PR and communications, with effect from 29 July. Shah was previously associated with ZEE5 as its PR and communications lead.
At Rupeek, Shah will be leading the integrated PR and communications mandate along with a team of PR professionals working with him. |
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More News From Indian Television |
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| Fifth edition of Content Hub 2021 all set to get underway on 28 July |
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| Change is the force of nature. More so, when it's catalysed by digital technology, that not only transforms the way we live, but alters the way we envision the world. The last few years have done exactly that, disrupting the world of media and entertainment and heralding a new era where content is the king............................. Read More... |
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