Fifth edition of Content Hub 2021 all set to get underway on 28 July

The three-day virtual event will begin on Wednesday, 10:30 AM onwards.


New Delhi: Change is the force of nature. More so, when it's catalysed by digital technology, that not only transforms the way we live, but alters the way we envision the world. The last few years have done exactly that, disrupting the world of media and entertainment and heralding a new era where content is the king.

Streaming has taken its rightful place as the go-to option for the new-age audiences worldwide. The voracious appetite for visual content has led to a fierce competition among media businesses – both traditional and digital to look for ways to deliver the best quality content in the least possible time.

This content revolution will take centre-stage at the much-awaited fifth edition of The Content Hub 2021- ‘TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com from 28-30 July, 2021. The mega annual event which brings together some of the biggest names from the world of media and entertainment industry together will go virtual this year.

The three-day summit is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

Centred on the theme - ‘The New Dynamic’, The Content Hub 20201 will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

The three-day event will provide an opportunity to people from across the media industry to know and understand the new trends. So, whether they are content creators, broadcast/OTT professionals, advertising and marketing professionals, technology content providers, writers, directors, producers, content studios, and production houses, the event line-up promises engaging sessions for all.

There will be over 25 virtual sessions, key notes, fire-side chats, and master classes from the best in the content ecosystem spread over three days, starting Wednesday. It will also give an opportunity to the participants to listen to successful content stories in both TV and digital format from the makers themselves!

There will be a master-class with director Amit Masurkar and writer Aastha Tiku on ‘What went into the making of Sherni’. The movie featuring Vidya Balan in the lead role debuted on Amazon Prime in June. The event will also host a special masterclass with creators of the popular web-series Scam, with director, writer, producer Hansal Mehta, co-director Jai Mehta,  filmmaker Sumit Purohit, writers Karan Vyas, Saurav Dey and Vaibhav Vishal.

Day One will begin with invigorating discussions on the challenges and opportunities before India’s content creators, the growth of OTT, the growing relevance of language personalisation in OTT advertising and the surge of real-life programming. There will also be a session on Factual Entertainment- The rising surge with Discovery Inc, South Asia, managing director, Megha Tata.

Day Two will begin with presentations on content and consumption trends. There will be an interesting session on building a writer’s room, and creating engaging audio content. It will also witness conversations between industry stakeholders on the new creative regime, and how remote working has altered the way production takes place now.

Some of the key speakers include : 

Join us on 28 July for one of the biggest annual get-togethers of content creators from across the industry.

To register visit: https://thecontenthub.in/index.html

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