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28 January 2021 |
Volume 12 Issue No:53 |
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iWorld | OTT
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How the MensXP Shop became the rising star of a media entity |
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As a top-rung digital publication dedicated to men's lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn't easy or hiccup-free, but the new segment has gradually emerged as one of the fastest growing lines of business. | |
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Television | TV Channels
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RIL rebrands sports, lifestyle biz as Rise Worldwide |
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Reliance Industries Ltd (RIL) has rebranded its sports and lifestyle business IMG Reliance Ltd to RISE Worldwide Ltd.
The rebranded entity will continue to drive the full portfolio of brand properties formerly owned and operated under the banner of IMG-Reliance Ltd. |
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Mam | Marketing
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HUL ad spends swell 19% in Q3 2020 |
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FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020.
Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. | |
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Mam | Marketing
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Schbang ropes in Amit Dhawan to head north India office |
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Mumbai-based creative and technology transformation company Schbang has set foot in the north Indian market with its newly set up office in Delhi. The offering will be led by Amit Dhawan, who has moved to the agency from Sociowash, where he was helping brands scale their digital strategies across both creative and media functions. | |
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Mam | Marketing
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Purplle.com signs Sara Ali Khan as first brand ambassador |
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Purplle.com has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. | |
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Mam | Marketing
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Vedix promises to fix hair fall with personalised solutions |
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Customised Ayurvedic beauty brand Vedix has launched a new ad film starring television star and new mother Sanjeeda Sheikh advocating its personalised hair care products to fix all the hair related problems. Sheikh, who was struggling with severe hair fall, has finally managed to arrest the problem with Vedix personalised hair care regime. | |
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Mam | Media And Advertising
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Micromax announces #INdiakeRealHeroes campaign |
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Micromax Informatics Ltd., India's very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma's post on twitter http://bit.ly/INdiaKeRealHeroes. The aim of this campaign is to recognise and applaud real heroes, who have gone above and beyond to help the ones in need and do things, India ke liye. |
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More News From Indian Television |
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| Zee5 India elevates Manish Kalra to chief business officer |
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| Zee5 India has promoted Manish Kalra to the position of chief business officer. Kalra joined the platform back in May 2020.
Earlier, he was working as AVoD SVP and business head. Now, he will now be responsible for overall SVoD and AVoD business. He will lead user acquisition strategy, customer retention, partnerships-alliances to drive the overall growth................................................ Read More... |
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| Endemol Shine India's Abhishek Rege speaks on his plans for 2021 |
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| Endemol Shine India, a leader in producing non-scripted format shows such as Bigg Boss, Master Chef, Khatron Ke Khiladi and Dance India is planning to increase its content creation by 30 to 35 per cent in 2021.
It is now working towards increasing its scripted content volumes and is keenly eyeing the digital streaming space for it................................................ Read More... |
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| TikTok to scale down its workforce in India |
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| Following the government's decision to retain the ban on Chinese apps, TikTok developer ByteDance has decided to scale down its workforce in India. The company, which employs more than 2,000 people in India, is also unaware if or when the short format video app will be functional again in the country.................... Read More... |
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