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28 January 2021 Volume 12 Issue No:53

iWorld | OTT

How the MensXP Shop became the rising star of a media entity  
As a top-rung digital publication dedicated to men's lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn't easy or hiccup-free, but the new segment has gradually emerged as one of the fastest growing lines of business. 
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Television | TV Channels

RIL rebrands sports, lifestyle biz as Rise Worldwide  
Reliance Industries Ltd (RIL) has rebranded its sports and lifestyle business IMG Reliance Ltd to RISE Worldwide Ltd. The rebranded entity will continue to drive the full portfolio of brand properties formerly owned and operated under the banner of IMG-Reliance Ltd.  
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Mam | Marketing

HUL ad spends swell 19% in Q3 2020  
FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. 
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Mam | Marketing

Schbang ropes in Amit Dhawan to head north India office  
Mumbai-based creative and technology transformation company Schbang has set foot in the north Indian market with its newly set up office in Delhi. The offering will be led by Amit Dhawan, who has moved to the agency from Sociowash, where he was helping brands scale their digital strategies across both creative and media functions.  
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Mam | Marketing signs Sara Ali Khan as first brand ambassador has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital.  
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Mam | Marketing

Vedix promises to fix hair fall with personalised solutions  
Customised Ayurvedic beauty brand Vedix has launched a new ad film starring  television star and new mother Sanjeeda Sheikh advocating its personalised hair care products to fix all the hair related problems. Sheikh, who was struggling with severe hair fall, has finally managed to arrest the problem with Vedix personalised hair care regime. 
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Mam | Media And Advertising

Micromax announces #INdiakeRealHeroes campaign  
Micromax Informatics Ltd., India's very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma's post on twitter The aim of this campaign is to recognise and applaud real heroes, who have gone above and beyond to help the ones in need and do things, India ke liye.  
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Press Releases
» Micromax announces #INdiakeRealHeroes campaign
» IKEA India wins Asia Pacific UN Women Award for Most Gender-Inclusive Workplace
» Discovery Kids makes Republic Day a grand celebration for kids across their platforms
» VMLY&R India and Startup Réseau kick-off Meet the Makers, a bootcamp for the brightest entrepreneurs in India
More News From Indian Television
Zee5 India elevates Manish Kalra to chief business officer
Zee5 India has promoted Manish Kalra to the position of chief business officer. Kalra joined the platform back in May 2020. Earlier, he was working as AVoD SVP and business head. Now, he will now be responsible for overall SVoD and AVoD business. He will lead user acquisition strategy, customer retention, partnerships-alliances to drive the overall growth................................................ Read More...
Endemol Shine India's Abhishek Rege speaks on his plans for 2021
Endemol Shine India, a leader in producing non-scripted format shows such as Bigg Boss, Master Chef, Khatron Ke Khiladi and Dance India is planning to increase its content creation by 30 to 35 per cent in 2021. It is now working towards increasing its scripted content volumes and is keenly eyeing the digital streaming space for it................................................ Read More...
TikTok to scale down its workforce in India
Following the government's decision to retain the ban on Chinese apps, TikTok developer ByteDance has decided to scale down its workforce in India. The company, which employs more than 2,000 people in India, is also unaware if or when the short format video app will be functional again in the country.................... Read More...
More News From India
»   Star to clock ₹500 cr in ad revenue from India-England series
»   Skincare brand Sebamed aims to grow 10 times in next 5 years
    Source: Live Mint
»   MTV urges 'Bewakoof Mat Bano' this Republic Day
»   Ozone Group announces Cyriac Joseph as chief sales and marketing officer
    Source: ET Brand Equity
»   Facebook to let researchers access election ad data from Feb 1
»   Norway to fine dating app Grinder $11.7M over breach of EU privacy rules
    Source: BS
»   ASCI bans surrogate advertising of 12 liquor companies
»   Chumbak signs actor Sara Ali Khan as its first celebrity brand ambassador
    Source: ET
»   Darshan is the brand ambassador of Karnataka State of Agriculture Department
    Source: TOI
»   Microsoft says Surface Pro 7 better than MacBook Pro in new ad
    Source: Zee Biz
»   ProSieben says advertising rebound helps 2020 results
    Source: Reuters
»   Microsoft earnings in spotlight for signs of business recovery, Xbox growth
    Source: Telecom
»   Heartwarming ad showing son coming out to dad goes viral
    Source: Indian Express
More National News
»   Alphabet and Facebook rise after Microsoft reports surprisingly strong advertising revenue
»   Google, Facebook and other online advertising giants will see blowout Q4, analysts predict
    Source: CNBC
»   Surviving lockdown 3.0: a guide for UK ad agencies
»   So You Want My Job? Black Kite's Adam Crocker on bringing movie magic to ad land
    Source: The Drum
    Don't Ignore This Marketing Trend For Facebook And Instagram Ads In 2021
    The Ethics Of Ad Fraud And Those Who Support It
    Source: Forbes
    YouTube suspends Giuliani from partner program, cutting access to ad revenue
    Source: NBC News
    Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
    Source: Variety
    Movie Theater Ad Company National CineMedia Taps Lawyers for Debt Talks
    Source: WSJ
    Ad-supported EV charging network developer Volta raises $125 million
    Source: Tech Crunch
»   RTL AdConnect and smartclip team up for ATV and video advertising solutions
    Source: Broadband TV News
»   With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
    Source: VB
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