MAM
Report on Shemaroo

IKEA India wins Asia Pacific UN Women Award for Most Gender-Inclusive Workplace

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/27/ikeaaa.jpg?itok=Kg_vTtJE

IKEA India (Ingka Group), the world’s leading home furnishing company, has won UN Women’s top prize in the Gender-Inclusive Workplace category at the inaugural Asia-Pacific Women’s Empowerment Principles (WEPs) Awards ceremony on December 15 in Bangkok.

According to Peter Betzel, the company’s Chief Executive Officer and Chief Sustainability Officer, “Equality, diversity and inclusion is at the heart of IKEA’s business. IKEA is an equal opportunity employer. Equality is a fundamental human right. To reach true equality, we focus both on the diversity of our workforce and on fostering a culture of inclusion in our work environment. Our goal is to create an inclusive culture where everyone is valued for their unique contribution, and where they can be themselves.”

Betzel reiterated at the virtual ceremony that attracting and retaining the right competence and talent was essential for the company to reach its business growth ambitions and IKEA believed its co-workers were its biggest asset. As the company continues to create a new and better IKEA that is equipped for the future, its people and culture team was focusing on competence-building and investing in new capabilities and digitalisation.

“Over the past years, addressing gender equality has been a priority. We have to have more women in the workforce in India for a more equal society. It is non-negotiable for us to have 50/50 gender balance across all levels. Today, more than 60 per cent of our senior leaders and close to 46 per cent of our co-workers across all units are women. We have a unique 6 months parental policy in IKEA India for both men and women to encourage more women to join back work after childbirth. India is a long-term commitment for IKEA and being successful in India will help us be successful globally,” he said.

This first edition of the Asia-Pacific WEPs Awards was presented by UN Women through the WeEmpowerAsia project, for which the European Union is a partner and donor. The awards recognize innovations in the private sector that promote gender equality in six categories, as well as support women leaders, make working conditions fairer, ensure equal parenting and caregiving roles, and improve access to finance for women entrepreneurs.

The WEPs is a joint initiative of UN Women and the UN Global Compact aimed at empowering women to participate fully in economic life across all sectors and outlines seven steps for businesses to achieve that in the workplace, marketplace and community. To date, more than 3,800 companies around the world are signatories to the WEPs. The Asia-Pacific alone has a total of over 900 signatories registered, including 171 companies from India.

For more information, please read the official press release about the regional ceremony published on the website of UN Women Asia and the Pacific.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/fb-brands.jpg?itok=lxKkwLjh
Guest column: Post Covid, food hygiene is the top priority for F&B brands

One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required