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24 February 2021 |
Volume 12 Issue No:71 |
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Mam | Marketing
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Daily Basket calls out BigBasket for using 'bullying' tactics |
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Shakespeare may have well opined "What's in a name?" but going by the latest clash of two brands over a name, apparently there's a lot at stake. In what appears to be a David vs Goliath scenario, India's largest online supermarket Bigbasket has locked horns with fledgling online grocery start-up Daily Basket, for what it terms as "violating and diluting" the former's brand name and trademark . |
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Mam | Marketing
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Sachin Tendulkar roped in to bat for Unacademy |
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The unparalleled success and laurels won by Master Blaster Sachin Tendulkar inspired many young ones in India to challenge themselves and strive for excellence. Now, ed-tech start-up Unacademy has roped in the iconic cricketer as brand ambassador with a vision to provide holistic learning for the platform's learners. |
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Mam | Media And Advertising
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Jockey licensee Page Industries taps VS Ganesh as CEO |
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Page Industries has elevated VS Ganesh as executive director and chief executive officer. This follows the departure of Vedji Ticku, who resigned as CEO from the company last week citing "personal commitments."
In a regulatory filing, the company stated that Ganesh will be appointed for a period of five years effective 1 June 2021. |
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Mam | Media And Advertising
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Fever FM's Sumant Ray launches new digital marketing venture |
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After almost 14 years at the organisation, HT Media vice president Sumant Ray has decided to move on and start his own digital marketing venture, Mediazaadey Entertainment LLP.
With more than two decades of experience in content, marketing and branding, Ray is now venturing into the digital content space. |
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Mam | Media And Advertising
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H&M appoints Yanira Ramirez as country sales manager for India |
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Swedish fashion retail major H&M has named Yanira Ramirez as country sales manager for India.
"Previously global sales manager for &Other Stories, Yanira takes over as H&M India's new country sales manager and will be based out of H&M India's head office in New Delhi," said an official statement. |
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More News From Indian Television |
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| Disney+ launches Star streaming channel aimed at adults |
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| Disney+ has launched a new general entertainment service Star in Europe, Australia, New Zealand and Canada, giving the company a new streaming outlet for more adult-oriented programming.
Disney+ with Star had also been launched in Singapore, the first market where Disney+ has launched with the new Star offering......................................... Read More... |
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| Former TRAI chairman Rahul Khullar passes away |
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| Former chairman of the Telecom Regulatory Authority of India (TRAI) Rahul Khullar passed away early today morning following a prolonged illness.
Khullar, a 1975-batch Indian Administrative Service (IAS) officer, served as a secretary of the ministry of commerce and trade, and was later appointed as the telecom regulator in May 2012................................ Read More... |
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