MAM
Report on Hindi News Viewership

How PicsArt helped Myntra elevate customer engagement during EORS 13

The creative editing challenge on PicsArt in India hit 80 million views

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/23/img_23022021_165622_800_x_800_pixel.jpg?itok=UPE_4H3C

MUMBAI: PicsArt, through Ventes Avenues, undertook a social media campaign for Myntra to boost engagement with the latter’s audience, during its six-day End of Reason Sale (EORS) held in December 2020.

For the 13th edition of the EORS, Myntra was exploring options to boost engagement and brand awareness in an innovative way. The main objective of the PicsArt-Myntra campaign was to engage customers while leaving a lasting impression in their minds during EORS. This was a one-of-a-kind activity, where Myntra had two ‘replays’ integrated on the PicsArt app. A ‘replay’ is a step-by-step guide that allows users to recreate an entire series of professional editing effects on their images.

To further increase viewability and engagement, a ‘replay challenge’ was run on PicsArt, which attracted significant traction from its user base. The winner of the challenge received vouchers and gifts worth Rs 50,000 from Myntra. This created buzz and excitement and lured users to participate in the challenge multiple times.

Myntra VP – marketing Achint Setia said the activity not only resulted in a high engagement rate for the etailer, but also created a permanent shelf space in the user’s phone by establishing a greater brand recall.

“It is so refreshing to observe people engaging with Myntra and taking the time to edit their images. Innovative campaigns like these create a lifelong brand salience, build rapport and strengthen the trust between the brand and its consumers,” he added.

PicsArt India country head Ravish Jain shared, “PicsArt users are tech savvy, socially active, and aware of ongoing trends. They love to engage, consume, and create new and fresh content frequently. Our new replay functionality was the perfect way to engage users with the Myntra brand, and this campaign was unlike something they had done before. It was great to see millions of people in India viewing the branded content and even more of a delight to see thousands of PicsArt users participate in the challenge.”

Ventes Avenues co-founder Fauzan Rahim commented, “The success of the Myntra-PicsArt campaign has opened several opportunities for brands to advertise, innovate and create awareness. We are proud to announce our partnership with PicsArt and we hope this serves as a relevant platform for brands to engage meaningfully and ‘go beyond the filter’. We would like to thank Myntra for taking this leap of faith and trusting us; these numbers are very encouraging, and I am sure many brands will connect with us on this.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/rutu.jpg?itok=7T5zPnWE
Guest Article: Is Fem-vertising really working to sell products

It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But this change is only visible in recent times.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/fuji.jpg?itok=qQWeTzs8
Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman. The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/mess.jpg?itok=NJvjH2JY
Meesho clocks 87.6 lakh orders on day one of festive season sale

Meesho recorded 87.6 lakh orders on the first day of its festive season event, 'Mega Blockbuster Sale.' This is the highest number of orders recorded by the company on a single day. It reached 80 per cent from day one of the previous year’s sale.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/54.jpg?itok=MliO8E4l
IndoSpace selects Liqvd Asia as its advertising partner

On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/bhum.jpg?itok=nLcTFOcv
Thums Up’s ‘Stump Cam’ campaign engages consumers

Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This will provide audiences with exclusive access to match footage and content.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/wash.jpg?itok=HhFSCBjG
Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/flipkart.jpg?itok=8WiCAryz
Flipkart launches sell-back program ahead of the festive season

Flipkart is enabling a "sell-back program" ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network partners. Customers can truly upgrade via the sell-back program by selling their used mobile phones while receiving the right buy-back value in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/hansa-mondal.jpg?itok=um_ktFeM
Weekend Unwind with: Hansa Mondal, COO & co-founder of Ssoftoons Entertainment Media

With yet another Saturday upon us, it's time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an industry executive—akin to a virtual water cooler chat - an attempt to get to know the person behind the title a little better.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/23/brandie.jpg?itok=KjpBaHbH
Guest Column: Think globally, advertise locally: The key to reaching local customers

Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand is that even though Colgate products target the mass population, the middle class is where most of its sales come from. Colgate's...

MAM Media and Advertising Ad Campaigns