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23 February 2021 Volume 12 Issue No:70

Mam | Media And Advertising

 
Digital influencers to now disclose if their posts are 'promotional'  
Starting 15 April, influencers on all digital platforms would be required to prominently display a 'disclosure label' on their promotional posts to enable consumers to easily recognise promotional content on digital platforms.  
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Mam | Media And Advertising

 
OLX Autos appoints Gautam Thakar as global CEO  
OLX Group has appointed former Star Sports president and chief executive Gautam Thakar as the global CEO of its pre-owned car marketplace OLX Autos. He will now oversee the company's offline and online presence across Asia, Africa, Latin America and the United States.  
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Mam | Marketing

 
Edelman elevates Ashutosh Munshi to head of brand for APAC  
Edelman has elevated Ashutosh Munshi as head of brand for Asia Pacific. Prior to this new role, he was head of brand for India. He will now report to Edelman's global chair of brand and F&B Megan Van Someren, and Edelman Asia-Pacific CEO Stephen Kehoe.  
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Mam | Marketing

 
Helix India introduces its first ever smart watch  
Helix India has introduced its first ever smart watch Helix Smart - the perfect fitness and style companion in a stunning sleek design. In addition to features like heart rate monitor, SpO2 sensor, sleep & activity tracker, notifications alert and music control, this smart watch comes with a full touch display and 100+ vibrant watch faces.  
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Mam | Marketing

 
In-game advertising co Anzu launches in India  
In-game advertising platform Anzu has forayed into the booming Indian mobile gaming landscape, exclusively represented in APAC by AdColony.  The platform's India launch is in partnership with cricket mobile-gaming app WCC2.  
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Mam | Marketing

 
Snapdeal drums up FSSAI's Eat Right India movement  
E-commerce platform Snapdeal has joined forces with the ministry of health & family welfare to generate awareness about the Eat Right India movement being led by the Food Safety and Standards Authority of India (FSSAI).  
Read More...  
   
 
Press Releases
» Country Kitchen launches e-vendor portal for organic superfood brands with dietitian consultation
» Federal Bank Wins Great Place to Work® Certification
» Shor Police to create a wonderland of John Mayer hits in Paytm Insider's Jim Beam Originals
» Starbucks launches the 'Optimist Series' in partnership with The Label Life'
More News From Indian Television
Data security, troll-proofing: How Rizzle is changing the short video app game
It was something like serendipity when Vidya Narayanan and Lakshminath Dondeti crossed paths at chip-making giant Qualcomm, realised their true passion and in June 2019 floated a video creating and sharing platform called Rizzle............................... Read More...
 
Voot launches interactivity for Colors fiction shows
Viacom18's advertising-led digital arm Voot has been at the forefront of creating the most diverse interactivity and engagement experiences for its users.  With many categories first concepts, the leading OTT layer has unleashed the power of fandom and bridged the gap between the fans and artists........................................ Read More...
 
Discovery+ launches new genre exclusively for kids
Real-life entertainment streaming app Discovery+ has dived into the kids genre and is all set to excite young viewers with the digital first premiere of the blockbuster film from the Little Singham franchise, Kaal Ki Shaatir Chaal............................... Read More...
 
More News From India
   
»   ASCI issues draft guidelines for influencer advertising on digital media
»   Film celebrities mark their attendance in ed-tech sector
    Source: Financial Express
»   Gautam Thakar appointed as global CEO of OLX Autos
»   Mitsubishi Electric's new campaign addresses the 'new normal'
    Source: ET Brand Equity
»   Automakers tweak advertisement strategy to focus on tech features
»   Competition regulator looks into antitrust claims against Google Pay
    Source: Live Mint
»   Global tech firms in Australia launch code to combat online disinformation
    Source: ET
»   Indbank Merchant Banking Services Ltd leads gainers in 'B' group
    Source: BS
»   TN govt says it stopped all ads on its achievements after DMK moved court on February 18
    Source: Indian Express
»   Jaya Ahsan and Shiboprosad Mukherjee reunite for an ad film
    Source: TOI
»   Year-end ad campaign to highlight Govt's achievements has come to end, State tells HC
    Source: The Hindu
»   HC orders notice to State on plea against political ads
    Source: New Indian Express
»   Madhuri musings: What is India's dhak-dhak girl upto these days
    Source: First Post
»   Sachin Tendulkar picks up strategic stake in Unacademy, to be its brand ambassador too
    Source: Times Now News
     
More National News
   
»   How far are we from delivering truly personalised advertising at scale?
»   Get the most effective advertising with drive-to-store
    Source: The Drum
»   15 Digital Advertising Challenges To Overcome In 2021
»   The Devil Is The Detail Of Ad Measurement
    Source: Forbes
»   How far are we from delivering truly personalised advertising at scale?
»   Get the most effective advertising with drive-to-store
    Source: The Drum
»   Spotify to launch Spotify Audience Network, an audio ad marketplace
    Source: Tech Crunch
»   'American Gods' Digital Collectibles Bow On New Blockchain Platform
    Source: Deadline
»   Tech Industry Challenges Maryland Online Ad Tax
    Source: WSJ
»   Democratic trio launch new TV ad shop
    Source: Politico
»   Google to lift political ad ban imposed after Capitol insurrection
    Source: Fox Business
»   2020 was a 'wake-up call' for TV advertising, says The Trade Desk CEO
    Source: CNBC
    This restaurant owner spent $2,000 from his advertising money to promote his competitors
    Source: CNN
    Ad buyers see potential in Gannett-McClatchy local ad network's pitch to national brands
    Source: Digiday
 
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