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01 Dec 2021 Volume 14 Issue No:65
MAM | Media and Advertising
Jim Sarbh gets replaced by Chacha Chaudhary in Cred's latest ad film Cred has launched its latest ad. But, this time it does not feature any of its usual line-up of Bollywood superstars or Sports celebrities. In a departure from its tried and tested formula, the fintech brand has released an animated film with the disclaimer 'Not an ad', featuring Indian comic book characters loved by many - Chacha Chaudhary & Suppandi! Read More...
MAM | Media and Advertising
Ruder Finn bags communications mandate for WazirX NFT Marketplace Integrated communications consultancy Ruder Finn has been entrusted with communications mandate for WazirX NFT Marketplace - a homegrown non-fungible tokens (NFTs) marketplace. WazirX NFT Marketplace provides creators a platform to capitalise on unique assets, engage with their fans, and potentially generate revenue. Read More...
MAM | Media and Advertising
dentsu X recognised as Indian agency with 'highest quali-points growth over 3 years': RECMA RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years. The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. Read More...
MAM | Marketing
Optiminastic Media launches digital influencer marketing platform Click2Collab Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps influencers, brands, and agencies to connect with each other on a single platform. Read More...
MAM | Marketing
Vector Brand Solutions announces its operating leadership team Vector Brand Solutions on Tuesday announced its operating leadership and appointed Tushar Bhatia, Ripanka Kalita and Mandar Gore to lead business, creative and strategy respectively. Earlier in November, Tilt Brand Solutions founder, chairman and MD Joseph (Joe) George had announced the launch of Vector - the group's next brand & communications enterprise. Read More...
More News From Indian Television
9X Media CBO Punit Pandey takes additional charge of revenue 9X Media's chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media's executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network.......... Read More...
Pogo launches Telugu language feed WarnerMedia kids' entertainment TV channel Pogo has announced a new Telugu language feed to reach more homes in Andhra Pradesh and Telangana. Localised content has been a key part of Pogo's fan-first strategy, and its recent local originals have received an enthusiastic response from audiences...... Read More...
Zeel acquires media rights for Emirates Cricket Board's UAE T20 League Zee Entertainment Enterprises Ltd (Zeel) has signed a 10-year media rights deal with Emirates Cricket Board (ECB) for their upcoming UAE T20 League. The broadcaster makes its return into sports broadcasting after its non-compete agreement with Sony Pictures Networks (SPN) India expired............ Read More...
More News From India
» Print ad volumes in Q3 21 grew by 93% over Q2 21: TAM Ad Ex » Vector Brand Solutions strengthens its leadership Source: ETBrand Equity » Centre yet to take a view on regulating crypto ads: FM » New Cred ad campaign serves more nostalgia, features Chacha Chaudhary, Suppandi Source: Livemint » Government yet to take a view on regulating crypto advertisements: FM Sitharaman » Lens on misleading ads promoting cryptos: FM Nirmala Sitharaman Source: ET » Manipur journalist unions seek advertisement dues from Govt. Source: The Hindu » Netizens troll Sabyasachi's jewellery ad, ask "Koi mar gaya kya?" Source: TOI » Sabyasachi's jewellery ad creates stir on social media, leaves netizens divided Source: Indian Express » Uber resolves trademark dispute with similarly named NYC ad agency Source: Reuters » Chatpat, 10-yr-old Mumbai boy, recreates iconic Cadbury ad. Viral video Source: India Today » Sanjay Dutt appointed as Arunanchal Pradesh's brand ambassador, actor expresses gratitude Source: India TV News » UK watchdog directs Facebook to sell online GIF platform Giphy Source: BS
More National News
» 3 principles to design the perfect display ad in 2021 » Ad of the Day: Incoherent Gay Times ad affirms importance of T in LGBT+ Source: The Drum » The Game Ecosystem As A Unique And Effective Ad Platform » What The 'Facebook Papers' Reveal About The Social Network's Advertising Business Source: Forbes » 'We need a structural shift': Conscious Advertising Network's co-chair on how the ad industry can tackle the climate crisis Source: Digiday » McCarthy's floor speech pays off as he becomes first House GOP leader to launch national ad blitz Source: Fox News » GB News takes swipe at BBC as it launches new advertising campaign Source: Metro » Now, Chinese regulators draft online ad rules amid internet crackdown Source: Sentinel » Indigenous artist from Saskatchewan featured in national ad campaign Source: CBC » ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months Source: Mumbrella » TV Advertising Leaders on the Fast-Changing Market and Surge in Streaming Source: Variety » Amazon to detail Amazon Ads' AWS infrastructure Source: ZD Net
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