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30 June 2020 Volume 11 Issue No:01
  MAM | Marketing  
  Despite being essential, refrained from pandemic profiteering: Pee Safe's Pragya Upadhyay  
  The growing demand for wellness and health products with the rising rate of Covid2019 has increased the demand for hand sanitisers. The size of the category touched Rs 43 crore in March from Rs 10 crore a year ago, according to Nielsen India, as the highly contagious pathogen spread rapidly despite the world's strictest lockdown.  
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  MAM | Marketing  
  Vega aims to refresh cosmetic industry with SERY  
  Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.  
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  MAM | Media And Advertising  
  WATConsult adds HMD Global to its client roster  
  WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones.  
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  MAM | Media And Advertising  
  82.5 Communications names Sangeetha Sampath as group creative director - Bangalore  
  82.5 Communications is pleased to announce the appointment of Sangeetha Sampath as group creative director - Bangalore.  Sangeetha's appointment is effective June 22 and she will report to Sumanto Chattopadhyay, chairman & chief creative officer, 82.5 Communications.  
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Press Releases
» Spread Love, Not Hate with MTV
» Hold Steadfast And Stand Your Ground With Flix Defenders Airing This July Only On &flix
» "Off-The-Field" an Exclusive Weekly Interview Series Launched by SportsTiger
» ZEE Biskope raises the bar with its unique content offering in jubilant June
More News From Indian Television
Despite revenue drop ZMCL EBITDA up in FY 2020
The Essel Group's News media arm Zee Media Corporation Ltd (ZMCL) reported an eight percent decline in revenue from operations to Rs 631.75 crore for the year ended 31 March 2020 (FY 2020, year or period under review) as compared to Rs 686.92 crore reported for the previous year FY 2019. ................................................... Read More...
Hoichoi launches early OOH campaign for higher recall
OTT players heavily rely on OOH media to promote their shows and the pandemic brought that to a screeching halt. West Bengal is one of the first states to get back on track after the lockdown was lifted and Bengali OTT platform Hoichoi recently launched an outdoor campaign for its new original.......................................... Read More...
ZEE5 collaborates with Dabur Honey for a new health and fitness chat show
The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. And one thing that the lockdown restrictions have brought to light is that you don't necessarily need to go to a gym to stay fit......................................... Read More...
More News From India
»   PepsiCo Joins Facebook Ad Boycott through July and August, Says Report
»   Starbucks Suspends Advertising Across Social Media to Help Curb Hate Speech
    Source: News18
»   IPG Mediabrands lists out 10 media responsibility principles for safer advertising
»   TRAI makes it easier to track and report pesky telemarketers, spam calls and SMS
    Source: Financial Express
»   OkCupid unveils #AllyOfLove campaign
»   Promoting index funds, Motilal Oswal AMC launches campaign
    Source: ET Brandequity
»   Twitter trolls Zodiac's anti-corona shirt ad; company stands by its claim
    Source: Live Mint
»   Revenue drop partly offset by growth in subscription income: Sun TV Network
    Source: BS
»   Facebook will label hateful content by politicians; MediaNama's take
    Source: Medianama
»   Google removes misleading ads in voting-related searches
    Source: Reuters
»   Facebook ad boycott campaign to go global, organizers say
    Source: Hindustan Times
»   India should dig in her heels on taxation of digital economy
    Source: Indian Express
»   MCA geared up to appoint ad hoc CIC
    Source: TOI
More National News
»   ACT government backs push for truth in political advertising in lead-up to poll
»   Peers call for tougher regulation of digital and social media in UK
    Source: The Guardian
»   Where Advertisers Boycotting Facebook Are Spending Their Money Instead
    Source: WSJ
»   Apple's Safari will soon tell you all the ad trackers watching you
    Source: Tech Crunch
»   Comcast, Verizon and Telaria rank high in OTT ad seller trust index
    Source: Fierce Video
»   Google gets mixed reviews for its coronavirus aid initiative
    Source: Fortune
»   Trump ramps up Facebook ad spend as Biden pulls ahead in polls
    Source: CNBC
»   Pro-Biden super PAC launches positive ads amid fundraising dip
    Source: Politico
»   Ad sales plunge in May as lack of NBA hurts Disney, WarnerMedia
    Source: NY Post
»   Mobile Advertising Is Now Bigger Than TV, But It's Still Dull
    Source: Forbes
»   Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature
    Source: Digiday
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