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16 July 2020 Volume 11 Issue No:13
  MAM | Marketing  
  TV ad volumes up; next challenge is lag between inventory & advertisers  
  Battling through a rough quarter with, television advertising is once again gaining momentum. As per a recent TAM AdEx data, the month of June 2020 witnessed an uptick of 46 per cent in ad volumes as compared to May 2020 and even the advertising duration picked up by 8000 hours as compared to the last month.  
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  MAM | Marketing  
  OYO and Unilever partner to lead the way on hotel cleanliness  
  OYO Hotels & Homes, one of the world's leading hotel chains has partnered with Unilever, the global consumer goods company, to enhance OYO's 'Sanitised Stays' initiative with the help of Unilever's leading home and personal hygiene brands which will be used in the cleaning and disinfecting of OYO properties.  
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  MAM | Media And Advertising  
  Crayons wins Punjab Tourism account  
  The Crayons Network has won Punjab Tourism account after a multi-agency pitch process. The agency will be handling creative, digital and media responsibilities for Punjab Tourism. The mandate for the agency is to reposition Punjab Tourism and plan the long term road map to promote tourism in Punjab.   
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  MAM | Media And Advertising  
  Cash rules but urban Indian businesses record growth in digital payment: Kantar  
  Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world's leading data, insights and consulting company's annual report on digital adoption and usage trends in India.   
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Press Releases
» Zetta Women offer recruitment and Entrepreneurship drive for women and men, to counter the Covid-19 layoffs and salary cuts
» Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India
» Wiggles launches India's first 100% alcohol-free sanitizer for pets
» POGO sets airdate for new homegrown original Titoo - Har Jawaab Ka Sawaal Hu
More News From Indian Television
Infotainment becomes top gainer in Chrome DM week 27
Infotainment genre has become the top gainer in week 27, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.52 per cent. In this genre, Animal Planet gained highest OTS with 89.0 per cent in all India 1 lakh+ market.......................................................... Read More...
TV9 Network to shut English news channel News9 to focus on digital medium
With the huge audience shift from television to digital, staying relevant in the broadcast industry is challenging. With that goal, TV9 is all set to venture into the digital medium for its English news. In a fireside chat with founder, CEO and editor in chief Anil Wanvari................................................. Read More...
Larger networks takeover free Across Genres list as Star Utsav tops All Platforms
Among the bigger networks that have channels feature in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels on All Platforms, on the Pay and Free Platforms are DD, Network18/TV18/Viacom18 (or simply Viacom18) Star India, Sony Pictures Networks India (SPN), The Sun TV Network (Sun Network), and Zee Entertainment Enterprises Ltd (Zeel).................................................. Read More...
More News From India
»   Q1 impact of covid: Some FMCG firms  are better  placed  than  others
»   White House campaign urges jobless to 'find something new'
    Source: Live Mint
»   Motilal Oswal launches new TVC campaign 'Skin in the Game'
»   Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution
    Source: ET Brandequity
»   Comcast bets on ads with launch of Peacock streaming service
»   TikTok's U.S. users prepare for life without the video app
    Source: Reuters
»   Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry
    Source: Medianama
»   Spotify's new campaign builds itself on the playlists of listeners globally
    Source: Financial Express
»   SportsAdda signs former Australian pacer and legend Brett Lee as brand ambassador
    Source: ET
»   BCCI to start looking for new CEO in AC meeting
    Source: New Indian Express
»   Gaana hopes to cash in on TikTok ban, targets 100 million users
    Source: Deccan Chronicle
»   Tesla can't use Autopilot advertising in Germany, court says
    Source: Hindustan Times
More National News
»   UK Buick and RAM lead the pack as auto ads slowly gain traction
»   UK ad spend sees record decline as 'grave impact' of Covid-19 hits
    Source: The Drum
»   Largest Democratic PAC portrays Trump as strongman in bilingual Florida ad
»   AFL-CIO launches ad in Kentucky to call on McConnell to pass House coronavirus relief bill
    Source: The Hill
»   Google says Zero Hedge can run Google ads again after removing 'derogatory' comments
    Source: CNBC
»   App Annie launches ad analytics product Ascend
    Source: Tech Crunch
»   Target, MTV Blocked Ads From News Mentioning 'George Floyd' and 'Protests'
    Source: WSJ
»   Verizon to stop certain ad claims of 5G coverage
    Source: Fierce Wireless
»   Why Alabama's Senate Race Is The Most Negative in the Country
    Source: NY Times
»   Joe Biden targets Texas with new ad on the coronavirus crisis
    Source: Washington Times
»   'Find something new': White House-backed ad campaign's advice to jobless
    Source: NBC News
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