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15 July 2020 Volume 11 Issue No:12
  MAM | Media And Advertising  
  Pocket Aces finds growth in brands seeking performance marketing  
  The lockdown saw a double whammy - people stuck at home with an appetite for content and the inability to venture out and satiate that demand. While content creators tried to produce new and interactive content.  
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  MAM | Media And Advertising  
  Moving Walls And TPS Engage announce global DOOH partnership  
  Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.  As part of the initial deal, Moving Walls Group's supply-focussed subsidiary.  
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  MAM | Media And Advertising  
  Eyetalk Media Ventures launches data-driven audience measurement tool  
  Content-driven integrated DOOH media company, Eyetalk Media Ventures has launched PEOPLE - a unified data management platform that gathers, organises and activates first, second- and third-party data. While the OOH industry post the Covid2019 pandemic moves from selling location - media to selling audiences.  
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  MAM | Media And Advertising  
  Motilal Oswal launches new TVC campaign 'Skin in the Game'  
  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign - 'Skin in the Game.' Conceptualised by Mullen Lintas, the 'Skin in the Game' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand.   
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  MAM | Marketing  
  Cornitos expands business ops with e-commerce website  
  Snack brand Cornitos has announced the launch of its e-commerce website, with an aim to offer easy and safe accessibility to its customers. The decision has come at a point of time when business across verticals are witnessing a dip in the sales as manufacturing and distribution were halted due to ongoing Covid2019 crisis.  
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Press Releases
» Zee TV actors connect with fans in a virtual celebration as fresh episodes of their shows kickstart on television
» Paytm Insider announces its new theatre initiative, 'Front & Centre'
» Wiggles launches India's first 100% alcohol-free sanitizer for pets
» POGO sets airdate for new homegrown original Titoo - Har Jawaab Ka Sawaal Hu
More News From Indian Television
Flipkart Video strengthens focus on nonfiction interactive content
Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive........................................................ Read More...
BCCI appoints Hemang Amin as interim CEO
The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as interim CEO. BCCI secretary Jay Shah informed the affiliates in an email on Monday. Amin has been serving as the CEO of IPL. His appointment comes days after BCCI accepted Rahul Johri's resignation last week................................................. Read More...
Amazon Prime Video inks exclusive deal with Zakir Khan
Amazon Prime Video today announced an exclusive deal with one of India's most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir Khan............................................... Read More...
More News From India
»   Motilal Oswal launches new TVC campaign 'Skin in the Game'
»   Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution
    Source: ET Brandequity
»   Q1 impact of covid: Some FMCG firms  are better  placed  than  others
»   White House campaign urges jobless to 'find something new'
    Source: Live Mint
»   Comcast bets on ads with launch of Peacock streaming service
»   TikTok's U.S. users prepare for life without the video app
    Source: Reuters
»   Spotify's new campaign builds itself on the playlists of listeners globally
    Source: Financial Express
»   Uday Shankar: Overreliance on ad revenue hurt Indian media & entertainment industry
    Source: Medianama
»   SportsAdda signs former Australian pacer and legend Brett Lee as brand ambassador
    Source: ET
»   BCCI to start looking for new CEO in AC meeting
    Source: New Indian Express
»   Facebook's Hate Speech Issue Has a Lot of Proactive Work Left to be Done
    Source: News18
»   Gaana hopes to cash in on TikTok ban, targets 100 million users
    Source: Deccan Chronicle
»   Tesla can't use Autopilot advertising in Germany, court says
    Source: Hindustan Times
More National News
»   Largest Democratic PAC portrays Trump as strongman in bilingual Florida ad
»   AFL-CIO launches ad in Kentucky to call on McConnell to pass House coronavirus relief bill
    Source: The Hill
»   UK Buick and RAM lead the pack as auto ads slowly gain traction
»   UK ad spend sees record decline as 'grave impact' of Covid-19 hits
    Source: The Drum
»   Google says Zero Hedge can run Google ads again after removing 'derogatory' comments
    Source: CNBC
»   App Annie launches ad analytics product Ascend
    Source: Tech Crunch
»   Target, MTV Blocked Ads From News Mentioning 'George Floyd' and 'Protests'
    Source: WSJ
»   Verizon to stop certain ad claims of 5G coverage
    Source: Fierce Wireless
»   Why Alabama's Senate Race Is The Most Negative in the Country
    Source: NY Times
»   Joe Biden targets Texas with new ad on the coronavirus crisis
    Source: Washington Times
»   'Find something new': White House-backed ad campaign's advice to jobless
    Source: NBC News
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