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Mam | Marketing
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Honeygate: A sweet tale turns bitter for brands |
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Honey is one of the most loved home remedies or immunity booster in Indian households. With the onset of Covid2019, the sweet miracle has attracted more Indian consumers, even global buyers. But a plot-twist has changed the narrative, as top brands in the category are allegedly adulterating the product with the addition of sugar syrup. |
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Mam | Digital
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Marcus Ranney moves on from Thrive Global |
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Thrive Global India general manager Marcus Ranney has moved on from the organisation. He joined the company is 2018 and spent nearly three years before leaving.
Ranney spearheaded the growth of Thrive Global in India and was responsible for P&L of the brand. |
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Mam | Marketing
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Great opportunities for BFSI, hygiene brands in rural India: Report |
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Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus to better financial planning, revealed the recent Rural Covid Barometer Report, released by Kantar in partnership with GroupM's experiential marketing unit- Dialogue Factory. |
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Mam | Media And Advertising
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Hyundai prompts young Indians to #BeTheBetterGuy |
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If life were a video game, Indian roads would be Grand Theft Auto. Because how often have you witnessed rash driving, red light jumping, speeding, been involved in a fender bender, or worse? And for most people, the customary response to being embroiled in a traffic dispute is anger. |
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Mam | Media And Advertising
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Ather Energy appoints Lodestar UM as media AOR |
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Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG Mediabrands, has been an expert in launching new brands in India and scaling them up to become category leaders. |
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