Report on Shemaroo

Honda 2Wheelers digitally spreads road safety education in COVID-19 era

In 6 months, 'Honda Road Safety E-Gurukul' deepens its reach to over 185 towns across India

NEW DELHI: Honda Motorcycle & Scooter India Pvt Ltd  announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.

Started in May 2020, Honda Road Safety E-Gurukul initiative is ensuring that India learns how to stay safe on the roads, that too, digitally from the safety of their homes in the New Normal. People across all age groups - be it a 5-year-old child, an 18-year learner license applicant, a homemaker in her 30s, a corporate employee or even an existing two-wheeler rider, are now digitally learning the important aspects of road safety with Honda. Noteworthy, that in just 6 months, Honda’s dedicated safety riding promotion team has reached out to more than 185 towns & cities of India - from Una in North to Vijayawada in South and Muzaffarpur in East to Thane in West.

Speaking on this milestone achievement, Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety remains at the focal point of Honda. With this approach to safety, Honda began exploring new & innovative ways to ensure people’s safety on roads in the challenging times of new normal and started digital trainings. We are delighted to digitally reach out to more than 2 Lac kids & adults in just 6 months. Further, we will continue to make the most of these virtual platforms for educating people on essential road safety lessons.”

Key Highlights of Honda Road Safety E-Gurukul’:

·         Scientifically designed learning modules: To effectively spread the road safety message to all participants, Honda safety riding team designed the appropriate learning modules in local languages suiting people across different regions and age groups.

·         Creating a safe road mind-set from young age: In 6 months, Honda road safety instructors have educated over 76,000 young children of 497 schools. The kids were taught the basic road safety etiquettes like traffic signals, how to cross a road, how to remain safe on bicycles etc.

·         Instilling safe road user behavior among future as well as new & existing riders: Over 1.36 lac adults from 402 colleges & 373 corporates became part of Honda’s digital training sessions. They were informed about the safety rules & regulations to be followed while on road (from the basic principles like road signs & markings to the lesser-known ones like steps required while overtaking, turning or at intersections & round-about).

·         Exclusive online learning sessions: Empowering women to become safe & independent riders, Honda conducted online sessions exclusively for females. Honda also conducted digital training sessions exclusively for COVID-19 warriors, NCC Cadets and NSS volunteers during the period spanning 6 months.

Latest Reads
Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has...

MAM Media and Advertising Ad Campaigns
After Ekatvam, Tanishq highlights India's cultural diversity in new campaign

NEW DELHI: After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition...

MAM Media and Advertising Ad Campaigns
Krista Thomas joins InMobi Marketing Cloud as SVP & global head – marketing

NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform. In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and...

MAM Media and Advertising People
Upstox urges us to take the first step towards investing

NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country. By speaking to the fact that...

MAM Media and Advertising Ad Campaigns
No limit on happiness: Axis Bank plays up moments of little joys

NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank's credit card offerings. In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with...

MAM Media and Advertising Ad Campaigns
GroupM India assigns new roles to Vinit Karnik and Karthik Nagarajan

MUMBAI: In a bid to bolster its core leadership, GroupM India has elevated and assigned new responsibilities to GroupM business head - entertainment & sports practice (ESP) Vinit Karnik and Wavemaker India chief content officer Karthik Nagarajan. Karnik will take over the new role of head –...

MAM Media and Advertising People
Bodycare Creations signs on as official partner of Punjab Kings

MUMBAI: In a testimony to the league’s immense popularity with female audiences, Indian innerwear brand Bodycare Creations has signed on as official partner of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins on 9 April.

MAM Marketing Brands
Slow down with a cup of tea, says Brooke Bond Taj Mahal

MUMBAI: We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life’s most rewarding moments aren’t found in grand plans or great adventures. Instead, they are found when we...

MAM Media and Advertising Ad Campaigns
Gaming revenue surged 20% in 2020, audience more diverse: Essence report

MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required