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01 December 2020 Volume 12 Issue No:11

Mam | Marketing

Why Wild Stone's 'Sense' is a great unifier  
Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them.  
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Television | TV Channels strives to decode brand safety in association with BBC World News  
Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers and advertisers alike.  
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Mam | Marketing

Mobile Premier League awards digital mandate to YAAP  
E-sports platform Mobile Premier League (MPL) has recently appointed YAAP to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen the brand's presence online.  
Read More...  

Mam | Media And Advertising

Subhas Warrier launches Sensibly Weird Company  
Prominent adman Subhas Warrier, who has earlier worked with agencies like Ogilvy and Mindshare, recently launched his own advertising agency, Sensibly Weird Company. He has partnered with former head of department (visual arts) at the National Institute of Creative Communication (NICC), Bengaluru, Shyam Musthafa.   
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Mam | Marketing

Mom-to-be Anushka Sharma is new face of Prega News  
For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child.  
Read More...  
Press Releases
» itel celebrates 6 crore customer milestone with Grand Digital Carnival
» #KhulkeBoloThankYou To Your Retail Employees Today!
» ZOOOK's True Wireless In-Ear headphones Rocker Twins launched in India
» Watch Hindi television premiere of the 'The Grudge', only on &pictures
More News From Indian Television
Sony Sab's 'Hero - Gayab Mode On' to launch on 7 December
Sony Sab is all set to launch its flagship show of the year, Hero - Gayab Mode On. With the power of invisibility as a distinctive element in the story, blended with a gripping storyline, Hero - Gayab Mode On will premiere on 7 December, and air every Monday-Friday at 8 pm........................... Read More...
Sony Pix bids adieu to 2020 with a slew of Hollywood blockbusters
As India prepares to bid adieu to 2020, Sony Pix too has plans to end the year on a high with a special programming line-up through the month of December. In addition to the Indian television premiere of Yesterday and Last Christmas................................. Read More...
'Den of pirates': Why OTTs should tackle Telegram soon
There is no dearth of OTT platforms in India, and which one is the most popular is a matter of debate. But what is very evident is Telegram's overwhelming popularity as an alternative to providing free access to any new movies or shows launched on these platforms......................... Read More...
More News From India
»   Digital advertising is already in the throes of a third revolution
»   Facebook's latest error shakes advertisers' confidence
    Source: Live Mint
»   Celebrity endorsed ads had 48% share of overall ad volumes during IPL: TAM Sports
»   How brands have changed their communication after the lockdown
    Source: Financial Express
»   Haeal ropes in Sanju Samson as brand ambassador
»   Himalaya highlights the concern of hair fall in its new campaign
    Source: ET Brand Equity
»   New rules for real money gaming ads require disclaimers, cannot depict children
    Source: Medianama
»   Consumer companies' advertising spends nearing pre-Covid levels
    Source: ET
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Newest unicorn in town: Cars24 raises $200 mn in Series-E funding
    Source: BS
»   Ford's new CEO tackles warranty costs in bid to boost profit
    Source: Reuters
»   'Ad hoc solutions won't help, strong political will needed to fight bad air'
    Source: TOI
»   Time to smell the change in advertising
    Source: New Indian Express
»   Brazilian brand stops production of Lord Ganesh shorts, removes ad
    Source: BT
More National News
»   Increasing in-store visits with mobile and OOH advertising
»   The funniest Christmas ads of 2020 including Tesco, Lidl and Lego
    Source: The Drum
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Social media's problem isn't bias, it's advertising. And that we can fix.
    Source: ZD Net
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   Traditional TV Advertising Is Growing - Unlike Newspapers
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
»   MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
    Source: TV Technology
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
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