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03 August 2020 Volume 11 Issue No:25
  MAM | Media And Advertising  
  Local, corporate & digital is Kinetic India's OOH plan  
  The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34 billion.  
  Read More...  
  MAM | Marketing  
  "We are focusing on ROI marketing spends": EaseMyTrip's Nishant Pitti  
  The travel industry had come to a standstill until domestic flights resumed. co-founder and CEO Nishant Pitti shares that the situation for the travel industry is slowly improving with a daily increase in the number of passengers for domestic travel.   
  Read More...  
  MAM | Marketing  
  Brands ride high on Raksha Bandhan ad campaigns  
  Raksha Bandhan is a festival of love and bond between a brother and sister and is all about creating special moments. As businesses across verticals have started operations, brands are encashing the opportunity through campaigns over digital media.  
  Read More...  
  MAM | Media And Advertising  
  Lay's heartwork campaign gets content creators on board to showcase talent  
  Continuing the chain of gratitude initiated by the LAY'S #Heartwork campaign, popular short-form video content creators transcended platforms to showcase their talent through creative renditions of the campaign ode.  
  Read More...  
Press Releases
» BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration
» ZEE 24 Kalak Leads Gujarati News Genre
» Amazon India launches its new campaign - 'Inn Dibbon Mein Kya hai?'
» Mainstream TV is offering "Balcony Ticket" with Pay and Watch possibilities – THE FIRST OTT PLATFORM TO OFFER PAY PER VIEW MODEL.
More News From Indian Television
TV actors on resuming work and challenges faced while shooting
Now that most shows have resumed on TV, the entertainment is back on. However, the new experience of shooting is something that even actors are getting used to. While Kumkum Bhagya's Mugdha Chaphekar is excited to meet her unit and the cast after three months, Guddan Tumse Na Ho Payega actor Nishant Singh Malkani is most concerned about performing the same as before................................................................. Read More...
Defence ministry says armed forces-themed movies, shows need its NoC
Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. ..................................................... Read More...
James Murdoch resigns from News Corp board
Truly, a saga has come to an end. James Murdoch once considered to be the successor to Rupert Murdoch has resigned from the News Corp board yesterday. James, who helped his father build his Asian empire under Star TV and later at 20th Century Fox and then Fox, was associated with his father's businesses for more than 20 years. ...................................................... Read More...
More News From India
»   More than 1,000 companies boycotted Facebook. Did it produce any noticeable results?
»   Making internet majors pay for news content they make money from
    Source: ET
»   US election 2020: Clock is ticking on Trump comeback as early voting nears
»   How brands can strike the right chord with consumers emotionally
    Source: Financial Express
»   Opinion | The monopoly power that Facebook wields
»   Airtel building ad-tech platform to reach over 155 million users: Gopal Vittal
    Source: Live Mint
»   Tech Antitrust Hearing: Sundar Pichai Will Talk About Android, Privacy, Advertising & More
    Source: News18
»   55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI
    Source: BS
»   Event Changes: Governance of Non-Personal Data; Aug 6 AND 7, 2020 #Ad
    Source: Medianama
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Formula One slammed over swelling tobacco advertising
    Source: ET Brandequity
»   Kerala boy's one-liner wins internet, features in ad and COVID-19 awareness poster
    Source: Indian Express
»   Facebook ad boycott organizers ask European firms to join campaign
    Source: Reuters
»   Japan stirs controversy with huge coronavirus aid contract for ad giant Dentsu
    Source: India Today
»   UK plans to fight obesity with ad bans, more calorie labels
    Source: Hindustan Times
More National News
»   Antkind by Charlie Kaufman review – absurdism ad infinitum
    Source: The Guardian
»   Apple and Microsoft just proved the power of advertising
    Source: ZD Net
»   Future of Media: Junk food ad ban, Love Island the game, and the PornHub problem
    Source: The Drum
»   Trump campaign hits pause on TV ad spending for 'review' of messaging strategy
    Source: NBC News
»   NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
    Source: Variety
»   Biden campaign releases first TV ads in Ohio
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   Kia-NBA Relationship Returns At Nightfall, With New Ad For Big SUV
    Source: Forbes
»   Trump campaign takes a brief pause on its TV advertising
    Source: Fox News
»   Spotify users are streaming again, but ad revenues still suffer due to COVID crisis
    Source: TC
»   Which pharma advertising did President Trump lambaste on Twitter? Good question
    Source: Fierce Pharma
»   Ban ads for polluting large cars, report says
    Source: BBC
»   Sky Revenues Drop 15.5% As Coronavirus Deals Big Blow To Advertising & Sports Subs
    Source: Deadline
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