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10 August 2020 Volume 11 Issue No:30
  MAM | Media And Advertising  
  Bright Outdoor offers discounted rates to revive OOH economy during festive season  
  As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive season.  
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  MAM | Marketing  
  Zomato progresses a step ahead in inclusivity; announces menstrual leaves  
  "How many times have you had to send a message to your team saying "unwell today - taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say "on my period, terrible cramps - need a heating pad.  
  Read More...  
  MAM | Media And Advertising  
  Brands doing moment marketing the Binod way  
  Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web.  
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  MAM | Marketing  
  Brands go creative for 2020 mood calendar meme trend  
  If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn't want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can't do that, they must make do with the memes.  
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Press Releases
» International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm's Access Allowed
» Colors' Naagin 5 will premiere on 9 August
» KFC's super 7 days are here!
» Korean action-comedy 'Exit' to premier on &PrivéHD
More News From Indian Television
OTT platforms proposing ombudsman model to the govt: Arre's Ajay Chacko
To regulate or not to regulate online content, that's the question. If yes then what should be the way forward? There has been no industry consensus on it yet. While in the earlier part of this year, Hotstar, Jio, SonyLiv and Eros....................................................... Read More...
TV Today numbers subdued but profitable for first quarter in Covid2019 period
Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review)................................................................... Read More...
ENIL income from outside India grows as other numbers plummet in first quarter
Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020................................................................... Read More...
More News From India
»   Private agency's ad for 5,285 Railway jobs is illegal and tantamounts to fraud: Govt
»   Chinese brands hold back spending on ads
    Source: Live Mint
»   ProDot appoints Rajat Kapoor as brand ambassador
»   Mint ChocOn TVC shows the idea of date with a clueless couple
    Source: ET Brandequity
»   How social listening can help you create brand love
    Source: Financial Express
»   Agenda and Reading List: Discussions on Non Personal Data; Aug 6 and 7 #Ad
    Source: Medianama
»   Google's $2.1 billion Fitbit deal hits roadblock as EU opens probe
    Source: BS
»   SC upholds termination of 8,882 ad-hoc teachers in Tripura
    Source: India TV News
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Kerala boy's one-liner wins internet, features in ad and COVID-19 awareness poster
    Source: Indian Express
»   Facebook bars pro-Trump PAC from advertising, citing repeated false posts
    Source: Reuters
»   Sanya Malhotra resumes work, shoots for an ad in Delhi
    Source: TOI
»   UK ITV's first-half earnings drop 50% after COVID-19 hits advertising
    Source: News18
»   'Brand' new hope, positivity in the post-Covid-19 era!
    Source: Hindustan Times
More National News
»   'Building up a community first': Instagram Reels has little on offer for advertisers - for now
    Source: Digiday
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts
    Source: Deadline
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   Gannett and Tribune newspaper chains see subscriber growth amid plunging advertising.
    Source: NY Times
»   If advertising works, there's no way it doesn't contribute to obesity
    Source: The Drum
»   NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
    Source: Variety
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   How Machine Learning And Automation Give Brands A Boost In E-Commerce Advertising
    Source: Forbes
»   Trump campaign takes a brief pause on its TV advertising
    Source: Fox News
»   NBC Begins Job Cuts, With Media Industry Reeling From Ad Losses
    Source: Bloomberg
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