MAM
Report on Shemaroo

Zomato progresses a step ahead in inclusivity; announces menstrual leaves

Female and transgender employees can take 10 period leaves a year

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/10/zomato.jpg?itok=Ocj5v760

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad, some chocolate and a lot of green tea (or something stronger) so I’m taking the day off”?"

This is how Zomato founder and CEO Deepinder Goyal started an interesting letter he sent the employees working at the restaurant aggregator and food-delivery company this Sunday. He was introducing an optional 10-day period leave policy for the women of Zomato, in a progressive step, becoming the third Indian company on-record to take menstrual leaves. Earlier, digital media company Culture Machine and independent digital agency Gozoop had announced such a policy for their female employees, back in 2017.

Zomato is extending this option of taking 10 extra leaves a year during menstruation to its transgender people as well. Any person facing unnecessary harassment or distasteful comments from colleagues for taking a period leave can report them to an internal POSH committee via email.

Goyal wrote, “At Zomato, we want to foster a culture of trust, truth and acceptance. Starting today, all women (including transgender people) at Zomato can avail up to 10 days of period leaves in a year. There shouldn’t be any shame or stigma attached to applying for a period leave. You should feel free to tell people on internal groups or emails that you are on your period leave for the day.”

In its run to inclusivity, Zomato had earlier announced a 26-week paternity leave as well.

Menstrual leaves became an issue of widespread debate in the country when “The Menstruation Benefit Bill” was tabled by Ninong Ering, a member of parliament from Arunachal Pradesh, in 2018, with forces against it citing increased workplace harassment and gender discrimination at the workplace as a reason.

However, several countries have these policies in place for decades. Japan had passed a law allowing women with debilitating periods to take days off in 1947, more than 20 years after Japanese labour unions started demanding it. Indonesia announced two days of menstrual leave per month under its Labour Act in 2013. As of 2015, women in Zambia are legally entitled to a day off each month during periods and one has the right to prosecute the employer if denied.

In South Korea, not only are female employees entitled to menstrual leave but they are also ensured additional pay if they do not take the menstrual leave that they are entitled to.

In India, as mentioned, the discussion is still in its nascent stages, however, and this decision by Zomato has met with mixed reactions on social media.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required