21 November 2019 | Volume 9 Issue No:46   Facebook Twitter YouTube YouTube
Television | TV Channels
Why the Premier Badminton League looks promising
There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.
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iWorld | Social Media
Only 3 Per Cent of digital marketers in India are measuring ROI correctly: LinkedIn report
LinkedIn, the world's largest professional networking platform, today released 'The Long and Short of ROI' report in India to identify how digital marketers measure ROI (Return on Investment).
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MAM | Media And Advertising
Reebok launches new campaign #SheGotRee
Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, 'She Got Ree', is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are.
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MAM | Marketing
Crocs announces Priyanka Chopra Jonas as a global brand ambassador
Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 "Come As You Are" campaign.
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  iWorld | OTT
  Sony India rejigs top leadership at Sony LIV, SET
  Television | TV Channels
  OFI Global China Fund to buy further 2.3 per cent stake in ZEEL
  iWorld | OTT
  Amazon Original series Tom Clancy's Jack Ryan now available in Hindi, Tamil and Telugu
  DTH | DTH Operator
  Tata Sky unboxes #BachpanKaPitara
  MAM | Marketing
  "Gattu Adventure to the World - 3DSeries by One Take Media Co.
  iWorld | OTT
  ZEE5 to premiere Dream Girl on 21st November

Television | TV Channels

Essel Group to sell 16.5% stake in ZEEL to repay loan obligations
iWorld | OTT
ALTBalaji looks at sachet pricing model to more than double the ARPU
Television | TV Channels
Why the Premier Badminton League looks promising
- Reebok celebrates fitness in latest campaign with Katrina Kaif
- Indian Terrain launches 'The Day Men Forgot' campaign
  Source: ET Brandequity
- Google bars elections ads from using political leanings, voter data
- Google, Facebook, Amazon, Apple offer defence in congressional antitrust probe
  Source: Live Mint
- Sun TV expects OTT 20 million subscribers by year end as ad revenue dips
  Source: BS
- Martin Sorrell's ad firm sews up its first merger in India
  Source: ET Tech
- Ad on Kamal Nath birthday leaves Congress red-faced
  Source: Indian Express
- Google to let sites block personalised ads under California privacy law
  Source: Reuters
- Beer Ads Influence Underage Drinking, Says Study
  Source: News18
- TikTok is aiming at a bigger audience than U.S. Senators
  Source: ET
- The Telegraph is moving beyond clicks to convince marketers its ads work
- UK's data regulator again warns ad tech over GDPR compliance

Source: Digiday

- Google latest tech giant to crack down on political ads as pressure on Facebook grows

Source: The Guardian

- Teen charged with hate crime for posting 'Slave for sale' ad on Craigslist with photo of African American classmate

Source: ABC News

- Christmas Crunch: Frito-Lay Bets on Anna Kendrick to Catch Holiday Snackers

Source: Variety

- Twitter is banning political ads. Nonprofits like mine could suffer.

Source: Vox

- Comcast Cable's Effectv Ad Unit Launches Agency Mnemonic

Source: Broadcasting Cable

- Group to air Thanksgiving-themed ad knocking Green New Deal before Dem debate

Source: Fox News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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