DTH

Tata Sky unboxes #BachpanKaPitara

Tata Sky Fun Learn was promoted by Chimp&z Inc

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/20/tatasky.jpg?itok=KdNxDq4j

MUMBAI: On the occasion of Children’s Day, Tata Sky promoted their special service for kids - Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and activities.

The leading content distribution platform successfully executed this integrated offline campaign with an unboxing activity across all platforms. The box contains fun-learning elements like a bricks video game, spinning top, jigsaw puzzles, and toys.

Tata Sky surprised influencer moms and dads with the #BachpanKaPitara boxes. The influencers expressed their gratitude and appreciation for the brand with videos, that were later reposted on the brand social media pages.

The brand revealed a contest for its users on its Instagram and Facebook Page. The contest gave its users a chance to win a similar #BachpanKaPitara box by solving the mystery of what’s inside the box. Users could participate in this contest via Instagram and Facebook that went live on Children’s Day.

Chimp&z Inc is a dynamic multi-dimensional marketing agency that has carried out numerous online and offline campaigns for its partner brands. Its association with Tata Sky has been going strong for 4 years. 

Chimp&z Inc CEO & Co-founder Angad Singh Manchanda said, “Our aim was to reach the target audience for the Tata Sky Fun Learn service that includes the kids as well as their parents. This campaign reiterates that playing games and being creative can also be a learning experience for kids. Not only this, but it also ignites a sense of nostalgia in the adults. We at Chimp&z Inc enjoyed the process of designing and executing this campaign and hope that Tata Sky followers experienced the same joy.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Airtel_DishTV_800.jpg?itok=wDorWnZU
Dish TV - Bharti Airtel deal called off over valuation differences: report

MUMBAI: The deal between direct-to-home (DTH) operator Dish TV’s promoter Essel Group and Bharti Airtel has been called off due to differences over valuation, according to a report in Business Standard. Now, the promoters of Dish TV have begun talks with a global financial investor which does not...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/ddfreedish.jpg?itok=N_OQKd6a
54 channels submit bids for 44th DD Free Dish e-auction

MUMBAI: Fifty four channels have submitted bids for the 44th DD Free Dish e-auction, which will be tentatively held on 24 February for MPEG-2 slots. HSM channels: 

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/tatasky.jpg?itok=UMHTJJtj
Tata Sky’s first ever App only flash sale ‘Tata Sky JingalalaAPPiness Offers’ live from 11th February

MUMBAI; Tata Sky, India’s leading content distribution platformannounces its first ever App only flash sale,‘Tata Sky JingalalaAPPiness Offers’on theTata Sky Mobile App.Establishing the mobile app as a one stop destination for both – utility and content, the weeklong offerings on the App are...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/05/Airtel%20digital%20TV.jpg?itok=5FQ5N8F5
Airtel Digital TV revenue stands at Rs 792.2 crore in the third quarter

MUMBAI: Telco giant Bharti Airtel’s direct-to-home (DTH) arm Airtel  Digital TV’s  total revenue increased to Rs 792.2 crore in the third quarter from Rs 789.3 crore in the previous quarter. The DTH operator’s EBITDA stood at Rs 544.1 crore for the quarter compared to Rs 560.7 crore in the trailing...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/10/planet.jpg?itok=WVQ3u0YP
PlanetCast achieves tier 3 certification from WTA

MUMBAI: PlanetCast has achieved tier 3 certification for its New Delhi Teleport under WTA’s Teleport Certification Programme by  The World Teleport Association (WTA.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/09/d2h.jpg?itok=3BJ0YEqY
Dish TV adds one more channel in its bouquet, launches Fitness Active

MUMBAI: With an aim to make its users fit, Dish TV, a direct-to-home (DTH) service provider, has come up with the Fitness Active channel. The service provider has bouquet of channels with the brand called Active. The Fitness Active channel to feature Bollywood actor Tiger Shroff teaching and...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/08/icra.jpg?itok=YrL2pVxl
Subscribers' DTH/Cable bills to go down by 14% for a-la-carte channels: ICRA

MUMBAI: The recent Telecom Regulatory Authority of India (TRAI) amendments over tariff charges could potentially lower the direct-to home (DTH)/ cable bills of the subscribers up to 14 per cent from the present levels, a credit rating agency ICRA said in an analytical report. According to a press...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/amazon.jpg?itok=rV5ZMBg-
Amazon Fire TV stick active users soar to 40 million globally

Mumbai: As preferences of people shifting from cable TV to video-on-demand, Amazon Inc on Monday said its streaming device Fire TV stick has surpassed over 40 million active users globally. Amazon Fire TV has successfully left behind the Roku TV, a US-based digital media player that allows...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/tata-sky.jpg?itok=vnc9_z1h
Tata Sky Theatre to premiere iconic Marathi play 'Natsamrat'

MUMBAI: Tata Sky Theatre in partnership with Zee Theatre is all set to premiere the most gripping, unconventional play of Marathi ‘Natsamrat’ as tribute to the Late Dr. Shriram Lagoo, who played a leading role in the play written by Vishnu Vaman Shirwadkar. The joint venture between Tata Sky...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required