16 December 2019 | Volume 9 Issue No:62   Facebook Twitter YouTube YouTube
MAM | Marketing
What agencies find lacking in a brand's communication brief
Some may say that advertising is dead while some may refute the claim. However, what definitely is not dead is the agency-client relationship, which is built of sour-and-sweet tractions and successes. Anyone would agree that there have been as many unsuccessful campaigns as there have been successful ones.
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Television | TV Channels
Trivago back as top brand in BARC week 49 ranking
The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 49 of 2019.
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MAM | Marketing
Gemius Design Studio wins creative, digital mandate for 'The Secret Ingredient'
Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100 per cent natural and organic beauty brand 'The Secret Ingredient.' The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community. The mandate was won after a multi-agency pitch.
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  Television | TV Channels
  Sony SAB brings 'Khushiyon Wala New Year' contest for viewers
  Regulators | MIB
  I&B ministry seeks change in language for credits in Indian films
  Television | TV Channels
  Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania
  Television | TV Channels
  SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.
  Television | TV Channels
  Sony PIX introduces weekday multilingual slot 'Mind It!'
  MAM | Marketing
  Rahul Mehta joins Kaizzen as Chief Operating Officer

Television | TV Channels

Colors Tamil ropes in six sponsors for 'Kodeeswari'; premiere on Dec 23
Regulators | MIB
India has 11.7 cr cable TV subscribers: I&B minister
iWorld | OTT
Trivago back as top brand in BARC week 49 ranking
- TV channels cautioned against content that is likely to incite violence
- Facebook delays naming oversight board members until 2020
  Source: ET
- Google, Facebook market power gets more scrutiny in Australia
- Audible ties up with celebs for new India-first service Audible Suno
  Source: Live Mint
- Asian Paints launches ad campaign for Ultima Protek conceptualised by Ogilvy
- First lady of Indian advertising Tara Sinha passes away
  Source: ET Brandequity
- 'Cowards': Hallmark Channel Faces Flak for Pulling Ads Featuring Lesbian Couple Marrying, Kissing
  Source: News18
- Salman Khan appointed as Pepsi's new brand ambassador
  Source: New Indian Express
- TikTok sees advertising pilots turn into repeat contracts
  Source: ET Tech
- Regularise Delhi University's ad-hoc teachers, Congress MPs write to PM Modi
  Source: TOI
- Trump ramps up Facebook ads against impeachment 'WITCH HUNT'
  Source: Reuters
- How YouTube sensations have become a favourite among brands
  Source: Financial Express
- Boston Globe refuses to run anti-impeachment ad
- Burger King spoils 'Star Wars' in new ad campaign

Source: Fox Business

- Hulu launches ad format to 'reward' binge watching
- The real impact of political ads on social media

Source: The Drum

- Hallmark Channel reverses decision to ban ads featuring same-sex couples
- The surprising ads once used to sell tours to deadly volcano

Source: CNN

- We can't fight fake news without saving local journalism Emily Bell

Source: The Guardian

- News Corp Steers Advertisers Away From "Harmful" Social Media

Source: B&T

- This Samsung ad is a deranged burst of meme energy

Source: The Verge

- Where Are The Most Relevant Holiday Ads On Social Media

Source: Forbes

- NBC sets TV ad attribution deal with TVSquared

Source: Fierce Video

- Firm Looks to Boost Social Media Political Ad Take

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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