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Advertisers
& TV Broadcasters grapple to get a resolution
There are just a few points on which they are struggling
to find common ground. But it is not proving easy. An
update.
(17 July 2013)
Broadcasters
vs Advertisers: the balance tilts?
Broadcasters continue to air ads even after the deadline,
but they seem amenable to a compromise formula, said
the head of one of the seven networks.
(16
July 2013)
Discovery
India opts out of monthly TV ratings reporting
The group of eight TV broadcast networks has shrunk
to the group of seven once again with Discovery opting
out.
(16 July 2013)
Why
TVCs continue to air on TV, despite deadline expiry
It relates to a clause in the advertising deal contracts
that broadcasters, agencies and advertisers normally
sign: it requires a 14 day notice for cancellation,
apart from other things.
(16 July 2013)
72-hour
deadline goes; TV advertising continues– What goes?
Hopefully the IBF, ISA and AAAI will have some answers
later today.
(16 July 2013)
AAAI
makes last-ditch effort to reason with eight broadcast
networks
With the 72 hour deadline nearly coming to a close and
no broadcaster retraction coming in, AAAI says there
is no option but pull off ads from from the networks.
(15
July 2013)
7
broadcast networks have 24 hours to revert to weekly
TV ratings
This is contrary to reports that advertisers have already
sent cancellations for their advertising spots from
12 July.
(13 July 2013)
7
broadcast networks to have monthly TAM TV ratings; rest
to stay weekly
The
seven networks account for 60-70 per cent of national
TV advertising revenues. And it clearly indicates a
power shift towards broadcasters.
(11 July 2013)
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