Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming. continue reading...
The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season. continue reading...
Indians have now warmed up to over-the-top media services making them even mainstream at times. In the last couple of years, the OTT industry has witnessed rapid growth thanks to several factors like cheaper data and affordable smartphones. Many new players are experimenting in this area leading to higher competition. continue reading...
Denying market buzz about Netflix's plan to introduce cheaper subscription plans in India, the streaming video giant's CEO Reed Hastings said that an executive's comments suggesting otherwise had been "misunderstood." continue reading...
"Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)". continue reading...
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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