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OTT conversations to take centre stage at Vidnet 2018

ZEE5 is the title sponsor of Vidnet 2018 and the event is powered by Verizon

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MUMBAI: Indians have now warmed up to over-the-top media services making them even mainstream at times. In the last couple of years, the OTT industry has witnessed rapid growth thanks to several factors like cheaper data and affordable smartphones. Many new players are experimenting in this area leading to higher competition. From high-quality content to high-end technology, marketing OTT players are leaving no stone unturned to grab more eyeballs.

At a time when the industry is thriving, Indiantelevision.com is again bringing together all the stalwarts in the ecosystem on the stage of Vidnet 2018 at The St.Regis, Mumbai on 16 November. The experts from platforms, production studios, advertising agencies, data analyst firms, creators, technology and investors will discuss the state of the industry, address the issues and find solutions. ZEEL’s digital venture ZEE5 is the title sponsor of Vidnet 2018 and the event is powered by Verizon.

As the market is at the stage of development right now, there are several questions that need to be answered. The focus of the conference will be on these topics broadly - what could be the leanings from other countries like US, China and Japan; which business models will work out properly; what is the content trend in domestic and international market; how to increase user engagement; uniform data measurement metric; importance of data, AI, machine learning, cloud technology and how to combat piracy.

Amazon Prime Video India director and country general manager Gaurav Gandhi, Balaji Telefilms group CEO Sunil Lulla, Hulu Japan chief content officer Kazufumi Nagasawa, YouTube entertainment head Satya Raghavan, ZEE5 India CEO Tarun Katial along with many other experts will speak on the compelling issues chalking out the right direction in the ecosystem.

According to KPMG Media and Entertainment Report 2018, the industry with more than 30 players is expected to grow at a CAGR of 45 per cent to reach Rs 13,800 crore by the end of FY23. Till now advertising revenue is the dominant contributor in the market, subscription revenue is nonetheless expected to be about 33 per cent of the total revenue in the space by end of FY23.

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