Television

PKL rural telecast exceptionally propels Star Sports First to top

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MUMBAI: Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder. 

In contrast, Star Sports 2, which is telecasting the Vivo Pro-Kabaddi League (PKL) and other sports only in the urban areas, garnered less than one-third of the leader's impressions and came at the fourth position. Only PKL games appear in the top five programmes according to BARC week 32 with 4907, 4872,  4530, 4172 and 4167 Impressions (000s) sum. 

At the top, Star Sports First garnered 206695 Impressions (000s) sum whereas, at the second spot, Star Sports 1 Hindi collected 109284 Impressions (000s) sum. Sony Ten 1, again, mainly on the back of India-Sri Lanka tour's popularity, retained its third position with 79429 Impressions (000s) sum. 

At the next position, Star Sports 2 pocketed 68738 Impressions (000s) sum whereas Sony Six, at the fifth position, bagged 53743 Impressions (000s) sum.

Also Read: 

PKL: sponsors adding up even as matches start

PKL effect: New difference between Star Sports First's viewership & nearest competitor is 7X

PKL 5 aids Star Sports First top chart in maiden week

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