MAM

PKL: sponsors adding up even as matches start

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Pro-Kabaddi League (PKL) Season 5 has begun and is still seeing a lot of interest from the brands. PKL already has six sponsors and three partners which includes Vivo -- the title sponsor. The latest entrant is Manyavar as an on-ground sponsor.

The sponsorship for PKL Season 5 has increased by 12 per cent as compared to the sponsorship for Season 4, which was 59 per cent. On-ground sponsorship in 2015 and 2016 for PKL was Rs 480 million and Rs 1.23 billion, respectively.

Vivo reportedly signed a Rs 3 billion deal for five years with the league. Associate sponsors -- Gillette, TVS Motors, Association of Mutual Funds of India, Bajaj Electricals, Indo Nissin, RR Kabel and Manyavar have paid around Rs 120-150 million each, according to industry sources.

Star India EVP Anil Jayaraj said, "Kabaddi has been clearly established as the number two sport in India after cricket." With 10-second spots selling at an average of Rs 1.5 lakh, media buyers said that the rates are just lower than the Indian Premier League as far as sports events are concerned.

Each match has around 3,000 seconds of inventory, and with more than 50 per cent  of the inventory sold, Star India is "already in a good place." PKL's sponsorship revenue is up by 320 per cent from a "battery of new advertisers," with 12 teams competing for Rs 80 million worth of prize money.

Also Read :

Star India's PKL 5 telecast via 12 channels in five languages starts today

How brands are reaching out to wide PKL audience

PKL 5 advertisers grow three-fold, sponsorships rise 320%

Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/isobar.jpg?itok=O4gSFZ53
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/pep.jpg?itok=6DeNA6-R
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/kalyan.jpg?itok=yPw7FGWC
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/fly.jpg?itok=StVAX3-T
Vistara launches new brand campaign “Fly Higher”

Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ertiga.jpg?itok=g8cXUboV
Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/whitew.jpg?itok=OLDRJUzq
JHS Svendgaard appoints Mindconnect as creative agency for ‘aquawhite’

JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ncl.jpg?itok=SSeIyQt0
NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency

TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor – a part of the NCL Group. The company is the sole licensee for ICP plasters in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories