iWorld

Voot sets its sights on regional & premium ad-free content

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/22/Gaurav-Gandhi_COO_Viacom18-Digital-Ventures.jpg?itok=uP4Af3I-

MUMBAI: It?s time for Voot to woot because the 18-month old digital venture from the Viacom18 stable witnessed four fold the growth in video streaming in November.

According to App Annie's November report, Voot is at third position with 7.5 billion minutes of total time spent. The top two slots were taken by Hotstar and Jio TV. For 2018, Voot?s focus is on original and regional content with Tamil in focus. Kannada, Marathi and Bengali are also on the radar. ?We will create originals and also dub content into other regional languages,? says Voot COO Gaurav Gandhi.

The first quarter of 2018 is dedicated to regionalisation while the next three months are dedicated to international expansion catering to the global Indian diaspora. Simultaneously, the second quarter will see Voot?s focus shift to premium ad-free content such as original series and movies. Gandhi says that there are 30 million Indians living overseas and the expansion will be to the US, UK, Canada, South Africa, Singapore, Indonesia, etc.

The year also has something for kids with 30 new shows. There will be 20 shows in six languages that is a part of Voot?s aggressive ?going regional? plan. Last year it won the innovation award for content distribution for its progressive web app (PWA) at the International Broadcasting Convention 2017. This year, it wants to make video available offline on its PWA.

Voot is getting a makeover with a new logo, refreshed packaging and a brand film that shows Voot as the ultimate entertainment destination. Says Voot head ? marketing and partnerships Akash Banerji: ?To connect with the audience, we need to connect with them on a thought level. #WHYNOT is not just an expression or a phrase, it is a belief system, a philosophy and a mindset that Voot as a brand aims to foster and encourage in this country.?

The new brand campaign for Voot, created by Mullen Lintas, is designed to gratify the dynamic media consumption patterns of a new age user, seeking entertainment on their own terms.

Mullen Lintas national creative director Shriram Iyer says that the campaign is about people who, unhappy with current content choices, moved to Voot. He says, ?The idea of any new technology is to question the status quo. And Voot?s new campaign is all about that. The current campaign is about them and their question to the world ?Why not?.?

Voot, as a part of both AVOD and SVOD model, has bagged 175 advertisers and 350 brands trust in the year 2017. Gandhi says that this year advertisers have excitedly taken part in participating in various digital offerings, which eventually increases the revenue of content providers.

Refering to the highlights of the year 2017, Gandhi says that Voot has gained 32 million monthly active users, six million plus daily active users, and 50 minutes time spent per viewer per day. Its daily time spent has taken it to the second position after Netflix, according to App Annie report. Colors? flagship show Bigg Boss has given Voot 550 million views till date and 60 minutes average time spent per viewer per day. Even a show like Splitsvilla, which has male viewership of 52 per cent, got 150 million views.

Voot has grown exponentially during the year by banking 10 original serious in the account till date. The next step is to break the regional barrier.

Also read:

Our work culture fosters leaders: Viacom18's Sudhanshu Vats

Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days

Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/avia.jpg?itok=D8QtSi-I
AVIA announces new members

The Asia Video Industry Association (AVIA) today announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/coai.jpg?itok=9s-1J2pW
3 more quarters of losses for telecom industry, says COAI

According to COAI director general Rajan Mathews, the telecom sector will probably experience three or more quarters of losses, as the telcos remain under pressure due to high levies and unsustainable tariffs.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/hulu.jpg?itok=_ijK9rAv
India’s Porus Rises In the land of the Rising Sun- Japan

One Life Studios premium historical drama series Porus, which depicts the legendary warriors battle against the world’s biggest conqueror Alexander the great will now be showcased in one of the top premium OTT platforms in Japan- Hulu.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/Data-breach.jpg?itok=TX7OnSWg
Data of 29 mn users hacked says Facebook

MUMBAI: Social media company, Facebook, on Friday stated that hackers had accessed 29 million user data in the breach which was disclosed late last month. Facebook previously had said that 50 million users were affected due to the data breach.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/internet.jpg?itok=HaFuQsbm
No internet shutdown in India confirms Cyber Security official

A news report by international television network Russia Today shocked the world as it reported about an internet blackout all over planet earth.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/telecom.jpg?itok=cgzeksJR
Import tariffs hike to hurt telcos' network expansion: Report

The government, on Thursday, announced a plan to rein in imports and bolster a falling rupee. It will raise import tariffs on several electronic items and communication devices. The tariff hike was the second such move by the government in a two-week span according to Reuters.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/zee.jpg?itok=4YDA0Lbr
Airtel, ZEE5 team up to offer premium content

Airtel has partnered with video on demand platform ZEE5 to offer premium content. This benefit can be accessed by eligible #AirtelThanks customers via Airtel TV app.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/rnet.jpg?itok=5wELMII_
Global internet users may witness outage for 48 hours

For the sake of updation and maintenance global internet users might experience network failures over the next 48 hours. In light of the maintenance work, internet users might face difficulties in accessing web pages or making transactions.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/zee5.jpg?itok=2MXv9D6d
ZEE5 premieres Tamil silent thriller ‘Mercury’

ZEE5, one of India’s leading digital video on demand platforms, has been consistently setting the audience expectations higher with new digital premieres every week, fresh off the theatre.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories