iWorld

Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Voot's ?Yo Ke Hua Bro,? the 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, and Shamita Shetty is set to go live on 18 August 2017.

Viacom 18's video-on-demand streaming service Voot is all set to launch its next Voot Original ? ?Yo Ke Hua Bro?. Set in the heartland of Haryana, Yo Ke Hua Bro is an edgy comedy that brings to life the comic capers of the desi dumb and dumber! The show is set to add a new shade of rustic humour to the diverse palette of Voot Originals. The show with the bros -- Aparshakti Khuranna & Gaurav Pandey along with the divas Shamita Shetty and Ridhima Pandit is set to go live on August 18th, 2017 only on Voot.

Set in Haryana where hormones are raging and the sex ratio is skewed we meet 2 ?BROS? who don't yield results! Be it clearing their graduation, their entrance exams, landing a girl or even a date... this original series is full of moments that will make most bro?s go ?Yo Ke Hua Bro". But the biggest Yo Ke Hua Bro moment is when these desi bro?s land themselves in a Kaand! Yes you heard that right! Boys in a kaand that will exemplify the male species! What is this scandal? Watch the show to find out more!

The show will see actors Aparshakti Khuranna (Famously known for his character in Dangal), Gaurav Pandey (critically acclaimed for his role in Badrinath Ki Dulhania) essay the roles of the 2 Bro?s. The stunning divas Shamita Shetty and Ridhima Pandit will essay the roles of the sassy women who challenge the boys. In a special appearance will be the digital phenomena Sumeet Vyas, in a never see before role of a maverick cop.

Speaking about Voot Orignals, Viacom18 Digital Ventures COO Gaurav Gandhi said: ?We have a very aggressive original?s strategy that will see a slew of innovative & disruptive shows being brought alive. Our endeavour with Voot Originals like Yo Ke Hua Bro is to ensure that we create content that engages & entertains the discerning digital viewer. We will see many more such differentiated originals from Voot in the coming months.?

Viacom18 Digital Ventures head of content Monika Shergill said: ?We are looking at launching many more series this year each with a differentiated pitch. Kick starting this plan with our latest offering - Yo Kay Hua Bro is set in heartland India. It is a comic caper with a unique twist! Men beware? we are about to spark the imagination of many women!!?

Yo Ke Hua Bro is Voot's eight original since its launch in May 2016. With shows like It?s not that Simple, Shaadi Boys, Badman, Untag amongst other, Voot has created a wide palette of content catering to the entertainment needs of the discerning viewers. Voot ?Yo Ke Hua Bro? with its high decibel humour, spirit and desi chutzpah is all set to go live.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Facebook_800.jpg?itok=OR0GQ8Cb
Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Jio_800.jpg?itok=pp4vLPSn
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/net.jpg?itok=iVXsy8xs
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/phonepe.jpg?itok=PFXDvFbf
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mukesh-Ambani-800.jpg?itok=2N8bZVJV
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/am.jpg?itok=qKK25y8g
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/netflix.jpg?itok=I7LNZeIl
Netflix adds 6.96 mn subscribers in Q3

After a disappointing Q2 result, global streaming giant Netflix has again beat all expectations in its Q3 earnings. Netflix has not only added 6.96 million subscribers in this quarter but it has reported $4 billion streaming revenue for the quarter which is up 36 per cent year over year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/AMBANI.jpg?itok=zNibmglX
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Taranjeet%20Singh.jpg?itok=dnumI-hj
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories