Indiantelevision.com's The Ad Linx Reporter dated 21 Sep 2009 - Global and Indian advertising news, information and data at your fingertips

21 Sep 2009

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Volume 25 - Issue No: 9

Media, Advertising & Marketing Watch

English movie channels go beyond the idiot box
English movie channels go beyond TV to create multiple touch points and build brand identity as competition grows.

Reel world takes Rs 160 bn hit from piracy, seeks stringent laws
Indian entertainment industry needs to create a common capital pool & have effective legal system to combat piracy.

DTH players eye festive season to grow subs with special offers
DTH ops come out with special discount offers and packs; eye over 1 million new subscribers in October.

TV Ratings
Top 10 Programmes (06/09/2009 to 12/09/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Nation-less airline brand on radar: IATA Director
	Source: Hindu Business Line

	Google clicks at online display advertising with new 'DoubleClick ...
	Source: MediaMughals

	Alec Baldwin, Toni Collette among early Emmy winners
	Source: Spicezee

	'Clever' Oz advertisers keep close watch on Facebookers' updates
	Source: Newstrack


	Using Blogging in Your Online Marketing Business
	Source: Article Maniac

	Cola companies to add fizz to T20 league
	Fifa red card for Mahindra Satyam plea
	Auto, telecom net sales up despite cut on ad outlay: Assocham
	Source: Economic Times

	Telecom, auto ad budgets fall, sales grow: Assocham
	Source: Gaea Times

International News

	Law Firm That Won Dannon Settlement Targets Yoplait
	Ads Warn Teens on Digital Dating Abuse
	Google Upgrades Ad Exchange
	Preschool Brand on Fast Track
	Craig Rowley Joins Saatchi in Torrance
	Poll: Wall Streeters Are Overpaid
	Birds Eye Selects Spark
	Kettle Puts Cultivator in the Chips
	Grey Energizes America's Natural Gas Alliance
	WSJ Unveils Paid Mobile Apps Plan
	Source: AdWeek

	Coca-Cola, IBM Named Top Brands
	Serena Williams Outsmarts Mother Nature for Tampax
	HBO Bites Into Fashion With 'True Blood' Jewelry
	Dannon Settles False Ad Suit for $35 Mil.
	Dell Pays $4 Mil. in Settlement Over Deceptive Ads
	Source: Brand Week

	Two Advertising Week Sessions Worth Seeking Out
	Source: AdAge.com

	Microsoft Files Five Lawsuits To Halt Malicious Advertising
	Source: InformationWeek

	Dos and don'ts of digital advertising
	Source: Malaysia Star

	Focus Media posts Q2 loss
	Source: Reuters

	MediaCom leads field at Radio Advertising Awards
	Source: Media Week

	Cablevision Unveils Interactive Ad Technology
	Source: Cable 360

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