7 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 20
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 
 










Domestic airline ads on TV during Jan-Aug '09
1.4 times growth in TV ad volumes of domestic airlines during Jan-Aug '09 over year ago- AdEx India Analysis.

Media, Advertising & Marketing Watch
Yash Raj Films forays into TV content biz, ties up with Sony
YRF signs exclusive deal with Sony Entertainment TV to produce fiction and non-fiction content for the channel.

I&B issues notice to NDTV imagine on show
I&B asks channel to respond within 15 days; meanwhile, Delhi HC declines to stay screening of Pati Patni Aur Woh..

TapRoot bags NGC & Fox Hisory account

Ramakrishnan to join O&M as deputy regional ECD, APac

TBWA\Mumbai makes new appointments

75 per cent of Canadian children net savvy at seven

LMG Kolkata bags two media accounts

Krishna Kumar Revanur appointed as Maxus Bangalore client leader

Jaya Kumar is PepsiCo president Quaker Foods & Snacks


TV Ratings
Top 10 Programmes (20/09/2009 to 26/09/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (20/09/2009 to 26/09/2009)
Star Cricket
Zee TV
Gemini TV
Star Plus
Colors
Sun TV
SAB
Sony Entertainment TV
NDTV Imagine
Star Jalsha
DD1
MAX
Zee Cinema
Zee Telugu
Star Gold
Vijay TV
Zee Bangla
Star Pravah
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Café Coffee Day gets new brand identity
    		• Raymond unfolds plans for new retail stores; targets Rs 200-cr revenue
    		• Fujifilm launches new digital camera models
    Source: Hindu Business Line
      
    		• Raymond plans 300 franchisee stores in towns
    		• Google launches advertisement platform for SMBs
    Source: Business Standard
      
    		• IDEA Cellular to sponsor Delhi Daredevils
    Source: Economic Times
      
    		• Raymond eyes big revenue from small towns
    Source: Financial Express
     
      
    		• Discovery and Sky Agree on New Advertising Sales Partnership
    Source: Webnewswire
      
    		• Free online advertising, courtesy Google
    Source: CIOL
      
    		• Internet advertising declines 5.3 per cent in the US
    Source: domain-B
      
    		• OneRiot To Make Money From Twitter Search
    Source: india-server.com
     
    International News
    		• Ad/PR Agency Leaders Guardedly Optimistic
    		• Gotham Emerges as Pizza Hut Contender
    		• Social Media Boosts Search Ad Clicks
    		• Michelin Gets Pumped Up
    		• Mcgarrybowen Wins Viagra
    		• Ogilvy Wins CDW Creative
    		• Coke Gets Extra Fizz From Live Nation Deal
    		• Read All About It at HuffPost Books
    		• Locals Struggle to Stay Tech Savvy
    		• Seventh Gen Adds Carmichael Lynch
    Source: AdWeek
     
    		• Microsoft Apps Come Alive in Windows Mobile Push
    		• Michelin Gets Pumped Up
    		• Report: Popular Foods Also Riskiest
    		• Why 'Deep Discounting' Is Not Always the Winning Recipe
    		• Coke Gets Extra Fizz From Live Nation Deal
    Source: Brand Week
    		• Internet advertising down 5.3 percent
    Source: Bizjournals.com
     
    		• Sky and Discovery end legal battle over advertising sales
    Source: Telegraph
     
    		• Mobile Advertising Is Shaping Up To Be All Search
    Source: Washington Post
     
    		• Murdoch sees ads drifting back into print
    Source: Australian IT
     
    		• Michelin launching global advertising campaign
    Source: Tire Business
     
    		• Microsoft hits back at in-game advertising detractors
    Source: Revolution Magazine
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