Indiantelevision.com Team

(6 October 2009 5:00 pm)

MUMBAI: Lintas Media Group (LMG) Kolkata has bagged the media duties of Srei Infrastructure Finance Ltd and Amrit Group of Companies in a multi-agency pitch.

While the Srei Infrastructure Finance account is pegged at Rs 100 million, the Amrit Fresh Milk account size is in the region of Rs 40 million.

Avers Mahesh Motwani VP LMG Kolkata, "The Srei account is pegged at Rs 100 million. As part of the new mandate, we will explore ground activations, TV and Internet for the business. We will also be using a lot of niche publications to reach out to the target audience.

Meanwhile, the Amrit Fresh Milk account will launch other variants including paneer and curd after launching its milk variant.

"It is very challenging to work on the Amrit Fresh Milk account as we will be competing with other established dairy players in the market," adds Motwani. Lowe will handle the creative duties for Amrit Fresh Milk.

Additionally, LMG Chennai has bagged the media account of Royal Sundaram General Insurance in a multi-agency pitch. The account size is approximately Rs 100 million.