23 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 31
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










Den sets IPO price band at Rs 195-205
MSO to raise Rs 4.1 bn at upper & Rs 3.9 bn at lower price band; valuation ranges between Rs 27 bn and Rs 25.7 bn.

Zee may bring its regional GECs under Zeel
Regional entertainment channels likely to move away from Zee News Ltd; transfer to involve share swap ratio.

Travel Channel International gets FIPB nod
Sahara One gets nod for foreign investment by NRIs & FIIs to carry out activities on entertainment & motion pictures.

Dhir Global gets Vizeum India as brand consultant, media AoR

Euro RSCG appoints creative directors for Delhi office

Indian storytelling comes alive on Disney with Karadi Tales

Airtel launches new campaign; adopts fresh logo

Hasker to head Nielsen’s Media Product Leadership


TV Ratings
Top 10 Programmes (14/10/2009 to 10/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/10/2009 to 10/10/2009)
Star Plus
Colors
Zee TV
Sun TV
SAB
Star Sports
Sony Entertainment TV
NDTV Imagine
MAX
Zee Cinema
Gemini TV
Zee Marathi
ESPN
Zee Telugu
Star Jalsha
Star Pravah
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Pavers launches Staccato brand
    		• Garmin, Reliance Retail tie up to launch navigation goods
    Source: Hindu Business Line
      
    		• Procter & Gamble in talks to buy Sara Lee brands
    		• Nilgiris revamps to up its general trade sales
    Source: Business Standard
      
    		• Yahoo, GroupM Join Hands On Original Content Programs
    Source: ebrandz
      
    		• Global Mobile Organizations Support Mobile Advertising Ecosystem Ebook
    Source: TechWhack
     
    		• News Corp. executive sees online video site Hulu charging fees for access
    Source: Gaea Times
      
    		• New York Times narrows loss, ad slump lingers
    Source: The Hindu
      
    		• Broadcast is a great brand-building tool
    Source: Livemint
      
    		• Yahoo Revenue Down 12%, Net Income Up 244%
    Source: Siliconindia.com
     
    International News
    		• Pepsi Pulls Amp iPhone App
    		• JWT Exits UPS Review
    		• When Should Xmas-Shopping Ads Begin?
    		• Danone to Keep MPG for U.S. Media
    		• Draftfcb Ups Modesto to N.A. President
    		• FCC Takes Up 'Network Neutrality'
    		• Havas Sees 8.2% Revenue Slide
    		• Grey N.Y. Adds Sargento
    		• Hulu: Still Committed to Free Content
    		• Microsoft Fetes Windows 7 'Creators'
    Source: AdWeek
     
    		• Pepsi Pulls Amp iPhone App
    		• Microsoft Presents Windows 7 'Creators'
    		• Levi's, Goodwill Form 'Tag' Team
    		• Pepsi, Ocean Spray Alliance Gets Juicier
    		• Ford, Ketel One Get Leading Roles on 'White Collar'
    Source: Brand Week
    		• Apple Applies for Patent on OS With Embedded Advertising
    Source: PC World
     
    		• Google Founder: A 'Shame' That Yahoo Abandoned Search
    Source: Wall Street Journal
     
    		• Stakeholders restructure advertising industry
    Source: The Punch
     
    		• Jordan Associates Advertising Tops Field in Oklahoma Lottery Selection
    Source: Reuters
     
    		• Behind the decline in online advertising
    Source: Media Life Magazine
     
    		• Windows 7 Whopper burger tops Microsoft advertising stunts
    Source: Stuff.tv
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