Indiantelevision.com Team

(22 October 2009 8:45 pm)

MUMBAI: Steve Hasker will join US media research company Nielsen as president, Media Product Leadership and Advertiser Solutions with effect from next month.

Hasker is currently a partner at McKinsey and Company’s Global Media, Entertainment and Information practice.

In this new position, Hasker will direct strategy and development of Nielsen’s media products and services, including measurement of television, online, and mobile media as well as the company’s ongoing innovation around cross-media measurement.

Hasker says, “I look forward to working with media companies and advertisers using the breadth of Nielsen’s assets to better plan and measure media across the Internet, TV, and mobile, and to enhance the direct relationships between marketers and consumers that will optimise advertising investments.”

Hasker will also oversee Advertiser Solutions, a new business unit to help advertisers deliver the right messages to the right consumers, and improve marketing effectiveness and return on investment. In this respect, Hasker will work closely with Alan Gould and Ken Orkin, co-CEOs of Nielsen IAG, who will head Advertiser Solutions.

Avers Nielsen CEO David Calhoun, "We are extremely pleased to add a leader of Steve Hasker’s caliber to guide our product efforts across media and advertiser services. This appointment, as well as the creation of Advertiser Solutions, is a significant next step in Nielsen’s continued delivery of insights into the connected consumer."