Indiantelevision.com's The Ad Linx Reporter dated 15 Oct 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Starcom Worldwide to handle Disney's media account
Walt Disney International (India) has appointed Starcom Worldwide as its media partner, following a multi-agency pitch.

Cable ops to focus on multiple revenue streams; land grab phase over
Land grab phase is over; MSOs to focus on digitisation and develop broadband as a strong revenue stream.

Colors gains on Bigg Boss' strong debut
Bigg Boss debuts with 4.6 TVR and gets week average of 3.2 TVR; Colors touches new high with 338 GRPs.

Star India to take its Bengali regional channels pay
Star Jalsha and Star Ananda to go pay from 1 November; Jalsha to be priced at Rs 12 while Ananda will cost Rs 6.

TV Ratings
Top 10 Programmes (27/09/2009 to 03/10/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Religare appoints O&M as creative partner
	Inorbit plans 3 more malls, to invest over Rs 600 cr
	Raymond withdraws Notting Hill from metros
	Parle launches green drive
	Source: Hindu Business Line

	PepsiCo India grows 50 per cent in Q3
	US Ambassador optimistic on Brand Bengal
	Source: Business Standard

	Yahoo Settles “Pay-Per-Click Fraud” Lawsuit
	Source: eBrandz


	Future Group in JV to launch Clarks footwear
	Source: Financial express

	24/7 Real Media and Omniture increase value of advertising inventory
	Source: Webnewswire.com

	McGraw-Hill selects Bloomberg as the new owner for BusinessWeek
	Source: MediaMughals

International News

	IPG in Talks to Merge Lowe and Deutsch
	Should Pepsi Pull Its Amp App?
	Nielsen Taps Steve Hasker
	Inside the Minds of Sports Fans
	Sidekick Snafu: A Kick to T-Mobile's Image
	E-Mags Are on Target
	Connecting With the College Crowd
	Publicis Closes Razorfish Deal
	Skittles Spreads 'Liberation' in China
	Study: E-mail Marketing Preferred
	Source: AdWeek

	Adidas' Quixotic Basketball Push
	E-mail Marketing Preferred Over Social Nets
	Should Pepsi Pull Its Amp App?
	NBCU Makes 'Healthy' Choice
	Digg Plots Ad Network
	Source: Brand Week

	Danone Ad Banned By UK Advertising Authority
	Source: EasyBourse.com

	General Mills Wins TV Advertising Award
	Source: TV Week

	JCDecaux cautious on ad market recovery
	AdGooroo Expands Quarterly Search Engine Advertising Update for Q309
	Source: Reuters

	NAPA advertising under review
	Source: Bizjournals.com

	Family Guy to pitch Windows 7 in advertising deal
	Source: Boy Genius Report

	Microsoft Closes Deal on Razorfish
	Source: eWeek

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