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WBCP partners Bloomingdale to launch merchandise based on DC Comics

Indiantelevision.com Team

(14 October 2009 6:35 pm)

MUMBAI:Warner Bros. Consumer Products (WBCP), the licensing and merchandising arm of Warner Bros (WB) entertainment company, has partnered with Bloomingdale, a US-based upscale department store and launched merchandise based on the popular DC Comics.

The products will be available from 14 October. The launch also marks 75th anniversary of DC Comics.In addition, DC Comics has released comic book to be showcased exclusively by Bloomingdale's during this initiative.

The collection is priced at $30 for a pair of Psycho Bunny socks to $225 for a Jack Spade tote and will be available in all stores with Men's and Young World departments. Select merchandise will also be featured on Bloomingdales.com.

"DC Comics super heroes are timeless icons that have long inspired the world of fashion. We are delighted that Bloomingdale's, an American cultural icon with a venerable reputation in retail, will exclusively kick-off the 75th anniversary celebration with innovative shops and exclusive products perfectly suited to the characters of DC Comics," said WBCP president Brad Globe.

Additionally, Bloomingdale's flagship store will highlight the DC Comics 75th anniversary collection, beginning in early November.

Said, Bloomingdale's VP of fashion direction Kevin Harter, "Collaborating with WBCP to provide our customers with new and exclusive products inspired by the world of DC Comics is what the Bloomingdale's shopping experience is all about."

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