25 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 54
 
 
 





Adex Analysis
 
 










Services sector ads on TV during Jan-Sep '09
TV advertising of services sector sees 10% growth during Jan-Sep '09 compared to Jan-Sep '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Sun TV to increase ad rates after two years
Sun TV's Tamil channels to hike ad rates between 9-33% from 1 January; Gemini, Udaya and Surya to follow.

Den Networks plunges 16% on opening day
Den Networks trades below offer price on debut day; shares, listing at issue price of Rs 195, close at Rs 163 on the BSE.

GroupM laps up MRI's AdMeasure

NS Publicity bags ad rights for Delhi Metro

BBC's charity initiative for children raises £20 mn

Shamik Talukder is Radio Mirchi head national activations

Shantonu Aditya quits as Bloomberg-UTV CEO


TV Ratings
Top 10 Programmes (08/11/2009 to 14/11/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (08/11/2009 to 14/11/2009)
Colors
Sun TV
MAX
Zee TV
Sony Entertainment TV
Star Plus
DD1
SAB
Zee Cinema
NDTV Imagine
Star Jalsha
Zee Telugu
Gemini TV
Star Gold
Ten Sports
Zee Bangla
Zee Marathi
Star One
Neo Cricket

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sun TV hikes ad rates
    Source: Hindu Business Line
      
    		• Google Purchased the Second Ad Company
    Source: Thelatest News
      
    		• Google`s buying display advertising start-up
    		• Murdoch courts trouble if he blocks Google on news
    Source: Moneycontrol.com
      
    		• Magazines on the decline in India, says readership survey
    Source: domain-B
      
    		• Smart Google Adds Smart Ads – Acquires Teracent
    Source: WATBlog
     
    		• Brands explore ways to associate with 26/11 anniversary
    Source: Livemint
      
    		• Carmaker’s brands dominated the day's newspaper cover-to-cover
    		• Marketers seldom tried to take advantage of India's diversity
    		• Bisk biscuits is hot on the heels of market
    		• When it comes to India, Volkswagen isn’t thinking small
    		• Dunlop and ITC made big play of their symbols
    		• Marketing: It's not about meetings in stuffy boardrooms
    		• Marketers seldom tried to take advantage of India's diversity
    Source: Economic Times
     
    International News
    		• Wrigley Advised to Freshen Eclipse Ad Claims
    		• Vote for Decade's Best Ads, Agencies and More
    		• Gap Boycott on Hold Pending Xmas Spot
    		• Separate Flights for JetBlue, JWT
    		• Virgin Mouths Off
    		• Google Adds TiVo Data
    		• Best Buy Ad Flap Heats Up
    		• Mike Parker in Tribal DDB Return
    		• Reckitt Consolidates $1.3 Bil. in Media
    		• Beyond Pink Ribbons
    Source: AdWeek
     
    		• Wrigley Asked to Cease Eclipse Ad Claims
    		• Gap Boycott on Hold
    		• Virgin Mobile Mouths Off
    		• ConAgra Lands on 'Planet 51'
    		• Reckitt Consolidates $1.3 Bil. in Media
    Source: Brand Week
    		• Advertising to Consumers May Raise Drug Prices
    Source: U.S. News & World Report
     
    		• Motorola Droid Advertising FTW
    Source: Phandroid.com
     
    		• From Twitter to advertising treasure
    Source: CNN
     
    		• New campaign targets online advertising
    Source: Broadband Finder
     
    		• iphone a winner for mobile advertising
    Source: Telecoms.com
     
    		• Google, tivo Partner For TV Data
    Source: InformationWeek
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