For its Tamil channels,
the ad rates will go up between 9-33 per cent. The increase in ad rates will be
across Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.
are looking at an ad revenue of Rs 6.9 billion for FY'10, up 20 per cent from
the previous year. The last time we had an ad hike was in February 2008. The downturn
prevented us from going for a rate hike in FY'09," a source in the company