24 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 53
 
 
 





Media, Advertising & Marketing Watch
 
 










MTV steps up licensing biz, forays into eyewear segment
MTV enters into 3-year licensing agreement with Aureole Inspecs; to launch a range of 'MTV' and 'Roadies' eyewear.

Apollo to take 11% in Dish TV via GDR
US-based PE firm makes maiden investment in India; pumps in $100 million to subscribe to Dish TV's GDR issue.

Publications see growth in total readership; ToI leads English dailies chart
ToI leads Eng dailies with total readership of 13.53 mn; Dainik Jagran leads Hindi with total readership of 54.79 mn.

Delhi Govt taps citizen dentsu for anti-child labour prog

MRUC GM Sabina Solomon puts in her papers

Disney working on local version of 'High School Musical' in China

Networth Direct's media mandate goes to K&V Media

NewsX ropes in Vishnu Shankar as news director


TV Ratings
Top 10 Programmes (08/11/2009 to 14/11/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (08/11/2009 to 14/11/2009)
Colors
Sun TV
MAX
Zee TV
Sony Entertainment TV
Star Plus
DD1
SAB
Zee Cinema
NDTV Imagine
Star Jalsha
Zee Telugu
Gemini TV
Star Gold
Ten Sports
Zee Bangla
Zee Marathi
Star One
Neo Cricket

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Eureka Forbes back to old ads to build water purifier category
    Source: Hindu Business Line
      
    		• Advertisers stump BCCI on sponsorship
    		• Pantaloon raises Rs 500 crore
    		• Hit the road
    		• Parle Agro: In nature's lap
    Source: Business Standard
      
    		• Rituals: We need to work harder to recreate the magical warm moments
    Source: Economic Times
      
    		• Fusion Creative Studios Explodes with Dynamite Apps and App Revenue Streams
    Source: IT News Online
      
    		• From 30 seconds to three hours: when ad makers turn film-makers
    Source: Livemint
     
    		• Coming through with flying colors
    		• People behind the screen...
    		• More the merrier? Nah!
    		• More options for sure, but at a cost
    		• Message more important than the medium
    		• Movers & Shakers
    		• What an Idea, sirji!
    		• There is a business case for brands to be socially more responsible
    		• World View
    		• Bits & Bytes
    		• The global tsunami reaches Indian shores
    Source: Financial Express
      
    		• Microsoft pays News agencies to abstain offering free content to Google
    Source: ITvoir
     
    International News
    		• Recession Takes Toll on Public's Health
    		• Vote for Decade's Best Ads, Agencies and More
    		• Google to Acquire Teracent
    		• 2 Remain in Pizza Hut Pitch
    		• Crown Imports Shifts Media to Horizon
    		• Clients Could Make Better Use of Research
    		• Black Friday Shoppers Treat Themselves
    		• FairPoint Taps N.E. Shops for Expansion
    		• Radio's Q3 Inches Up the Dial
    		• Brand Sweepstakes Get Twitterized
    Source: AdWeek
     
    		• Best Buy Wishes Muslims Happy Eid al-Adha
    		• Retailers Power Up Cyber Monday Promos
    		• Brand Sweepstakes Get Twitterized
    		• 2 Remain in Pizza Hut Pitch
    		• Black Friday Shoppers Treat Themselves
    Source: Brand Week
    		• Google buying display advertising startup
    Source: Reuters
     
    		• Plavix advertising indirectly cost taxpayers an extra $207 million over five years
    Source: Los Angeles Times
     
    		• Cubs install plywood backrops to block view of rooftop advertising
    Source: ESPN
     
    		• Apple joins advertising wars between AT@T and Verizon
    Source: Examiner.com
     
    		• Radio Advertising Bureau reports upward revenue trends Q309
    Source: AIM Group
     
    		• Google's keyword advertising is in the legal spotlight
    Source: Inquirer
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