MUMBAI:
K&V Media, an IMC agency, has bagged the media mandate for Networth Direct.
The account size is pegged at approximately Rs 40 million.
"Our sound
understanding in the financial space is the reason for winning this account. We
will be handling media planning, buying and strategy for Networth Direct,"
says K&V Media director Dheeraj Vashisht.
"We will have
a 360 degree approach with a major thrust on above-the-line (ATL) activities,
starting from December. Below the line (BTL), including customer contact programmes,
will also start soon," adds Vashisht.
