18 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 49
 
 
 





Adex Analysis
 
 
 










Loans advertising on TV during Jan-Sep '09
TV ads of loans category sees 2 per cent growth during Jan-Sep '09 compared to Jan-Sep '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Government rejects Rajasthan Royals' FDI proposal
Govt turns down a proposal by Jaipur IPL Cricket, owners of RR, for inducting foreign equity capital worth over $5.82 mn.

UTV eyes regional content to scale up TV biz
UTV forays into Marathi language content with Tee Anamika for ETV Marathi; also looks at getting into Bengali content.

Dentsu to handle Toyota’s small car ads

TBZ heads for a brand makeover

'Princess Protection Program' to premier on Disney Channel on 20 Nov

Aromaz taps Karishma Kapoor to endorse new range

Andrew Cohen is BBC's new head of science unit


TV Ratings
Top 10 Programmes (01/11/2009 to 07/11/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (01/11/2009 to 07/11/2009)
DD1
Zee TV
Zee Marathi
Colors
Star Plus
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
NDTV Imagine
Gemini TV
Star Gold
Neo Cricket
Maa Telugu
Star Jalsha
MAX
Zee Telugu
Star One
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Brand loyalty, the result of consumer focus
    Source: Hindu Business Line
      
    		• Cricketers lose their edge in brand endorsement stakes
    		• Godrej strengthens roots in villages with regional ads
    		• Big retailers resume trips to India for sourcing
    Source: Business Standard
      
    		• Viacom's cable networks win rights to air Michael Jackson film beginning in 2011
    Source: Gaea Times
      
    		• Microsoft allows advertising on PC desktops
    Source: Express Buzz
     
    		• Stars go solo in ads
    Source: DNA
      
    		• Can the Mahatma be used as a marketing machine?
    		• Putting several brands in one ad is a risky preposition
    		• Take 5: Arun Nanda, CMD, Rediffusion DYR
    		• A Wiki in advertising
    		• Brand launches
    		• Ignoring one of the most fundamental laws in the marketing
    		• Indian car buyers look the SUV way
    		• Can the Mahatma be used as a marketing machine?
    Source: Economic Times
     
    International News
    		• Mobile Users Talk Less, Search More
    		• 'New Moon' Takes Over AT&T Mobile Devices
    		• Impulse Buying Is Alive and Well
    		• Baskin-Robbins Seeks New Shop
    		• Mediabrands Names Tara Comonte COO
    		• 'Curious' Ads for Nat Geo Channel
    		• Vonage in Ad-Flap Settlement
    		• Airport Web Users Let Time Fly By
    		• Biz Mags See Rise in Readership
    		• Univision, YouTube in Video Pact
    Source: AdWeek
     
    		• Vonage Settlement Spurs Changes to Marketing Practices
    		• American Greetings Taps Taylor Swift for New Line
    		• AdMob Serves Up Clickable Video Ad
    		• War Between AT&T and Verizon Escalates
    		• 'New Moon' Takes Over AT&T Mobile Devices
    Source: Brand Week
    		• Sina open to spin-offs of specialized portals
    Source: China Daily
     
    		• Atlanta prevails in airport advertising lawsuit
    Source: The Associated Press
     
    		• Mobile advertising spend 'will grow in 2010 and 2011'
    Source: Velti News
     
    		• Business Opponents Of Health Overhaul Ramp Up Advertising
    Source: Kaiser Health News
     
    		• Advertising coming to your Windows 7 desktop theme
    Source: Australian Personal Computer
     
    		• Millennial Media gets $16 million in new funding
    Source: Baltimore Sun
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